Search Newfangled

Article

Creative Questionnaire: Andy Rutledge

an Article published on September 25, 2008

...is rather large and requires some ongoing layout and user-experience design work. It’s released in public beta now (for journalists) but the public side is still sporting the temporary main page. Anyway, there’s not much for non-journalists to see now,...

Read Now About

Article

Resource of the Week

an Article published on February 5, 2008

30+ Free Three-Column Website Templates from mashable.com. Note to all you prima donna web designers out there: these templates provide great starting points for page architecture and eliminate having to reinvent the wheel every time you design a site. Remember,...

Read Now About

Article

Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

Read Now About

Article

Found Quotes

an Article written by Christopher Butler on August 11, 2011

...page slide show: tsunami, tornado, calving iceberg. We might try on the big picture for a moment, imagining the terms of physical existence as they were a hundred years ago for the average person, and comparing these with the present....

Read Now About

Article

Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

Read Now About

Article

Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

Read Now About

Article

The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

Read Now About

Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

Read Now About

Article

The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

Read Now About

Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

Read Now About