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Interview: Anaezi Modu, ReBrand

an Article published on July 15, 2008

...Just visit the blog and leave a comment. I’ll be starting one for ReBrand, hopefully soon. What am I waiting for? Great question. No more excuses! You great folks at Newfangled have been incredibly helpful and supportive about getting one...

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Design Guidelines for Agencies, Part 1: Calibrating Your Equipment

an Article published on July 22, 2008

Newfangled is always looking for ways to improve our agency relationships and make the web development process more productive and enjoyable. With that in mind, Ive decided to write a series of how-to posts to help agencies create useful, well-organized...

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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013

At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...

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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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Article

Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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Article

QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Article

Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Article

Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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