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Email Marketing

a Service published on July 1, 2014
...through the buy cycle is at the heart of a thriving marketing strategy.  Testimonial Newfangled has been a force multiplier. They’ve helped us quickly spin up a sophisticated blend of marketing processes, technologies and services that include facilitated strategy, content...
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Prospect Experience Design

Choose a Developer, Not a CMS

an Article written by Christopher Butler on July 26, 2011
...more likely a website developed around it will be custom, too, and therefore not very “portable.”   Scenario 3: Your Website, Developed with a Proprietary CMS Let me begin by admitting my obvious bias toward this scenario. Newfangled has been...
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The Right Fit

an Article written by Mark O’Brien on December 8, 2009
...endure the charmingly masochistic life it demanded (praise be to great cooks everywhere). I had to face facts. Career-wise, food wasn’t the right fit. Not long after, I offered myself as a free intern to Newfangled, and the rest is...
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The Risks of Passive Communication

an Article written by Dave Mello on February 25, 2010
...are similar to what we’ve incubated at Newfangled. We communicate primarily via email, instant messenger, and project management software. The goal of providing the largest amount of uninterrupted time, particularly for the development and engineering teams, is something that we...
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Prototyping the Marriott

an Article published on January 13, 2010
...version of what Newfangled does for websites in our own prototyping process. The rationale sounds familiar; explaining why Marriott tested with a white foam mockup rather than a fully realized model of the new lobby, King says, “We didn’t want...
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Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014
...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...
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SteriPEN: On the Web AND in a Store Near You

an Article published on February 17, 2010
...but we’re also excited about the product itself! Special thanks to Steve G, George, Justin, and Mike at Newfangled; Mike, Tom, and the SteriPEN team; and Townsend Bertram & Company for letting us play with the SteriPEN in person!  ...
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