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Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

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Screens Within Screens

an Article written by Christopher Butler on February 9, 2009

...to under one hour per day! Clearly Newfangled employees are going to be on the fringe here: we spend all day on the internet (so, roughly 7.5 hours per day) and probably comparatively little watching television (several of us don’t...

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Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Article

Copyright Your Website

an Article written by Dave Mello on March 11, 2009

...word for word, without so much as rearranging the order or making up fake names. We were so amused and astounded, we laughed about it for a few minutes and then promptly forgot about it. At Newfangled all of our...

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Introduction to Podcasting, Part 1: What is a Podcast?

an Article published on March 30, 2009

...go to find podcasts, and how do you subscribe once you’ve found them? Not only will these questions be answered, but Newfangled staff members will reveal some of their favorite podcasts. To use an anachronistic, yet oddly appropriate term…stay tuned!...

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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014

...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...

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Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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Article

What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...is going to be much lower than the total number of members. So far, five of the twenty-five total discussions have been started by non-Newfangled participants, which is actually more than I would have expected for this early in the...

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