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Article

Web Design 101: Jagged Text

an Article published on December 16, 2008
Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...
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Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013
...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...
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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012
...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...
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The Google Chrome Comic

an Article published on September 19, 2008
...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...
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Browser of the Future?

an Article published on August 8, 2008
...for the correct action item. What I found more far more intriguing (and executable) is the dummy NYT sports page used in the first video. It was designed by Andy Rutledge from Unit Interactive and contains some great UI concepts....
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Show Me The Money

an Article published on June 17, 2008
...an image, let alone $495.00. Heres my idea. Instead of sending me 3D glasses or a 45 page booklet on the history of the internet, the stock companies should take the money they blow on promotional mailings and lower the...
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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010
...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...
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Quality Assurance For Developers

an Article written by Dave Mello on February 15, 2010
...render correctly with no blatant braking/alignment issues. If an image is going to be a banner graphic at the top of the page, make it work that way. Holding text can be made contextual by simply adding the description of...
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Building Your Online Reputation

an Article published on January 17, 2008
...on the left column of the search results page, there is an RSS feed for your search. By subscribing to that feed, youll now get an alert every time your query is used in a blog somewhere. Even if blogging...
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