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Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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The New Newfangled Website

an Article published on November 29, 2006

...each web page to have a “friendly file name” which produces a short and content rich URL (web page address). For example, a sample URL for a page in our old site used to look something like “newfangled2020.wpengine.com/contentmgr/showdetails.php/id/10113.” These were...

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Measuring What Really Matters

an Article written by Christopher Butler on May 31, 2010

...Looking closely at your conversion data, using reports like those I’ve reviewed in this article, should help you to pinpoint who that might be. Footnotes Our page on the Web Development Prototyping Process. This comes from a page of our...

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Content Strategy

The Best Content Audit Process: Revisit, Refresh, Rewrite

an Article published on June 3, 2019

...it work if it isn’t. The goals of this process are to improve your SEO and user experience — or, more accurately, your prospects’ experience. Go to your website. Navigate to your insights page. Go back to page 5. Or...

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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...

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Prospect Experience Design

How a Website is Built, Part 1

an Article written by Christopher Butler on January 29, 2010

...the CMS and the database happens on every page of a website, which underscores how important the prototype is in describing to the developer how each page is intended to function.   Building the Whitescreen Just as we separate prototyping...

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Prospect Experience Design

Prototyping for Designers

an Article written by Christopher Butler on March 31, 2011

...like a website…well, sort of. The page is certainly layed out like a website would be (and, were this an actual prototype, you could navigate from one page to another), but some things are specific while others are generic. For...

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Expertise-based SEO VS. Keyword-based SEO

an Article written by Mark O’Brien on January 24, 2012

...on writing the right content in the first place. While I agree that link-building is an important aspect of SEO, if you focus on writing relevant, expertise-based content, the rest will come. KEYWORD-BASED SEO The opposite of expertise-based SEO is...

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Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014

...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...

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A Marketer's Guide to a Better Website

a Page published on September 26, 2019

...Website Article Page The article page is probably the simplest page type on your website. But it’s also the most important. A good prospect is far more likely to begin their session on your website on a lower-level page than...

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