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Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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How to Create a Content Strategy

a Page published on September 26, 2019

...our podcast episode about it. SEO and Your Content Strategy As every experienced content marketing professional understands, SEO is a critical factor that influences the success of the content published to your website. Optimizing your content so it’s discoverable online...

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Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011

...visited. Entrance Sources ranks the sites that users came to this page from, and keywords used per page are also visible here. You can quickly form a general picture of a page’s traffic by using these dropdowns, along these lines:...

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Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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Measuring What Really Matters

an Article written by Christopher Butler on May 31, 2010

...Looking closely at your conversion data, using reports like those I’ve reviewed in this article, should help you to pinpoint who that might be. Footnotes Our page on the Web Development Prototyping Process. This comes from a page of our...

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The New Newfangled Website

an Article published on November 29, 2006

...each web page to have a “friendly file name” which produces a short and content rich URL (web page address). For example, a sample URL for a page in our old site used to look something like “newfangled2020.wpengine.com/contentmgr/showdetails.php/id/10113.” These were...

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Content Strategy

The Best Content Audit Process: Revisit, Refresh, Rewrite

an Article published on June 3, 2019

...it work if it isn’t. The goals of this process are to improve your SEO and user experience — or, more accurately, your prospects’ experience. Go to your website. Navigate to your insights page. Go back to page 5. Or...

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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...

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Prospect Experience Design

Prototyping for Designers

an Article written by Christopher Butler on March 31, 2011

...like a website…well, sort of. The page is certainly layed out like a website would be (and, were this an actual prototype, you could navigate from one page to another), but some things are specific while others are generic. For...

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Prospect Experience Design

How a Website is Built, Part 1

an Article written by Christopher Butler on January 29, 2010

...the CMS and the database happens on every page of a website, which underscores how important the prototype is in describing to the developer how each page is intended to function.   Building the Whitescreen Just as we separate prototyping...

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