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Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...than displaying as an overlay above the page content.   A slight variation on this approach would be to display your expandable navigation menu over top of page content, especially if it is short enough to still reveal some page...

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Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Bounce Rate Recap

an Article written by Christopher Butler on September 7, 2010

...of all the other pages’ bounce rates. The marketing jive post points out that a page’s bounce rate is good or bad in terms of what the page’s purpose is. A campaign landing page with a bounce rate over 35%...

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Prospect Experience Design

You Can Design a Better Store than Amazon

an Article written by Christopher Butler on February 24, 2014

...to know about it in order to be sure you’re making the right purchase? So, you Google it. The first three organic results are: Vanguard’s own page B&H Photo’s page (they’re a reseller) Amazon’s page Now, let’s compare those three...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...that. So, you know, for your company page itself, that’s probably where you want to put a post on the company page saying, “Hey, we just published this, you could check out this article,” and link back to the site....

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What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...be due to very real abuses of SEO. But does that mean SEO is all bad? Well, it depends upon what you mean by SEO. The trouble with acronyms is that, sometimes, the more they’re used the farther away their...

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Your Meta Data

an Article published on May 21, 2008

...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...

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Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...page, and they got to that landing page and you say, “Okay, of those 12 to 13 people, you know, 20% converted”, which is a high conversion rate for landing page, that’s two to three downloads. You have to decide,...

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