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Article
Prospect Experience Design

Sourcing the Right Image

an Article published on June 7, 2013
...create a custom one for you. DIY Chris Butler and I produce all the custom graphics for the Newfangled site. Chris creates the newsletter illustrations and I’ve designed most of the webinar graphics, as well as the home page banners...
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Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011
...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...
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Article
Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013
...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...
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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009
...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...
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Article
Prospect Experience Design

Clean Up on Aisle 7

an Article published on October 15, 2013
...or the icons, but those aren’t what really got my enthusiasm down.   It was that for every usability step forward (Control Center – finally, thank you!), there are big steps backward (scrolling down the page in Safari sometimes triggers...
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Article

To Buy or To Build

an Article written by Christopher Butler on December 31, 2008
...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...
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Article
Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014
...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...
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Publication

Future Daydream

a Publication written by Christopher Butler on December 11, 2012
...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...
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