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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Prospect Experience Design

Interview with Eric Holter on Website Prototyping

an Article written by Christopher Butler on March 29, 2011

This month’s newsletter is all about website prototyping from a designer’s angle. In anticipation of that, I sat down last week for a few minutes with Newfangled’s founder, Eric Holter, to chat about how he discovered the value of the...

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Article

What Blogging Feels Like

an Article written by Christopher Butler on June 16, 2011

...Those are much easier to share, and I do so fully aware that it may be frustrating to hear them from me given how much content I and my colleagues at Newfangled are able to create. Just know that it’s...

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Article

To Comment or Not to Comment?

an Article written by Mark O’Brien on July 12, 2012

...fans the benefit of the doubt, assume the best, keep your cool, and be as gracious and edifying as possible. At Newfangled, we have been writing educational newsletters for over ten years now, and we only started receiving comments a...

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Article

Vietnam Dog Handler Association

an Article published on February 15, 2010

A large part of our work here at Newfangled is the continued hosting and support for our legacy clients who predate our Total Managed Support program. One interesting client with a unique mission is the Vietnam Dog Handler Association, a...

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Article

CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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Article

Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013

At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...

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Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

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