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Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

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Email Marketing

Creating Effective Email Marketing Messages

an Article published on April 10, 2013

At Newfangled, we’re constantly talking to our agency partners and their clients about how to use their website to attract, inform and engage visitors. However, the website is only one of the 3 pillars of a successful conversion-focused web marketing...

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Cultural Laziness

an Article written by Christopher Butler on May 27, 2009

...edge of Sumatra). I was actually still working for Newfangled at the time, and within a day or so of moving in to our home, had a strong internet connection set up and running. Because of that, I was able...

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What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...is going to be much lower than the total number of members. So far, five of the twenty-five total discussions have been started by non-Newfangled participants, which is actually more than I would have expected for this early in the...

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Creative Questionnaire: Suzie Im

an Article published on September 4, 2008

...from several sources including: Web Strategist, PL Design Line, as well as Newfangled. First step in my design process: I first run design concepts/ideas through my head then surf the web to gather more ideas, then search through stock photography...

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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014

...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...

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Tell Me Your Problems

an Article published on April 24, 2008

...solutions and having the designer scratch their heads trying to figure out what the clients intentions were. At Newfangled, we provide the client with a Website Profile questionnaire at the beginning of the project to help them think through some of...

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Article

QA?

an Article published on July 3, 2008

...the Newfangled project world is a plan to make sure that everything works as it was intended to work and looks as it was intended to look. We recently revamped our Project Anatomy document, which specifies all the steps and...

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Article

Our Experience with Online Advertising

an Article written by Mark O’Brien on January 18, 2009

Starting in November 2008, I started placing ads. Aside from a single instance I can recall, Newfangled has never purchased any ad space anywhere, so this was an experiment for us. We place a single ad that was as close...

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Article

Prospect Experience Design

In Real Life

an Article written by Christopher Butler on January 19, 2009

...much prefer the old hand-painted illustrations, however inaccurate they may be. Here are a couple examples of graphics that embrace the IRL sensibility (Click the images to see more. The second one is a video.): What say the Newfangled designers??...

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