Search Newfangled

Article

Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

Read Now About

Article

Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

Read Now About

Article

Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

Read Now About

Article

Prospect Experience Design

Another thing I've been working on...

an Article written by Christopher Butler on June 27, 2014

...the future of interactive design is about pushing the very definition of websites far beyond the web page, and into unseen and complicated territory. I’m looking forward to sharing with you what I see coming in the near future, and...

Read Now About

Article

Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

Read Now About

Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

Read Now About

Article

Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

...in the year. It doesn’t represent any specific page from the site, but it does contain 75-80% of the design elements found across the entire site, such as: 1) Design elements and content styles grouped in layers, including hover states...

Read Now About

Article

Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

Read Now About

Article

To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...

Read Now About

Article

Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

Read Now About