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Content Strategy

We Don't Build Websites Anymore

an Article written by Christopher Butler on September 10, 2013

...while you’re registering your domain name. It’s a brochure, a billboard, a yellow page ad. It won’t ask for much from you and it’ll give as much in return. The Lead Development Ecosystem isn’t a way for us to justify...

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Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

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Content Creation and the Problem of Burnout

an Article written by Tema Flanagan on December 21, 2012

...they always pass, but they still invoke feelings of dread and–dare I say–despair. The mind tends to rebel when faced with what feels like a truly blank page. Sometimes, I start to fear I’ve already “said” everything I have to...

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