Your gated content only makes an impact when it’s noticed and downloaded. Show your prospects you created it with them in mind. Craft a call to action (CTA) that lets them know their click is worth the effort, and that they’ll receive relevant, valuable information in return.
We’ve compiled our own “top 10” list for creating the best content upgrade CTAs. Informed by email and content marketing — and even a little psychology — these tips will help you craft CTAs that catch the attention of your site visitors and encourage them to take action. Implement one, two, or even all ten. Then watch the number of content conversions on your site grow.