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Establish the Framework for Your Agency’s Services With This Matrix

You spent time constructing your firm’s service lines. Now spend some time deconstructing them. It sounds counter-productive, but you’ll get to a more competitive definition of your offerings — and create more demand.

Your service definition strategy establishes and expresses your offerings in a way that speaks directly to your prospects. A Service Definition Ideation Matrix builds the strategic framework. 

By breaking down the aspects of your business into eight categories, you can better analyze its structure. That leads to increased understanding and alignment with your prospect’s needs, your competitive advantage, and what the market values. 

This guide will lend a critical eye to your business so you walk away with a better grasp of how to name, structure, and talk about what your business does in a way that makes your prospects take note.