Article Whats the Deal with Google? published on December 5, 2008 Saw this today - a slideshare presentation on Googles business model. Worth checking out: All about GoogleView SlideShare presentation or Upload your own. (tags: google business) Read Now About
Article Interview: Brian Johnson, Owner, LOUDESTink and Rock Your Resume published on December 3, 2008 Since graduating the Rhode Island School of Design with a degree in Graphic Design, Brian has been a serial entrepreneur, starting three design-related businesses. Read Now About
Article Video Just Got Easier by Christopher Butler on November 30, 2008 Back in 2006, Eric had to travel all the way to Los Angeles, rent a bunch of video equipment, and hire a team of people in order to make the three videos we feature on our homepage. Once the shooting was complete, he had to come back to North Carolina, edit the videos, do some audio work, convert them to a web-friendly format, and then have our developers embed them on our website. Just think about the time and money that went toward those three videos! Read Now About
Article Get Some Proper Perspective on Online Video published on November 29, 2008 In preparation for our upcoming newsletter on video, it occurred to me that I should post some links to a few very important videos by Dr. Michael Wesch. If you are unfamiliar with him, he is an assistant professor of cultural anthropology at Kansas State University who was been researching the impact of media on humanity. He is responsible for the well known video The Machine is Us/ing Us, which hopefully youve seen. Ive pasted it and some others below. Watch them (after the jump)! Read Now About
Article RFNRFP – Request For No Requests For Proposal published on November 26, 2008 Contrary to popular belief, RFP acquisition isnt the first step in the sales process, it is the last. Read Now About
Article Simple but Good Example of Video Made for the Web published on November 25, 2008 I saw an article today from 37Signals that mentioned video artist Jason Polan. He makes simple video explanations using voice over and a sharpie. Below is an example of a video he did for the state bar of Texas. You can also see a video by Polan on the Criterion Collection homepage. Read Now About
Article Video Overload! published on November 25, 2008 Our upcoming WebSmart Newsletter will be all about video on the web. In preparing for this article, Ive encountered a huge amount of information on online video, its overwhelming! Ill reference it in the newsletter, but Id suggest checking out this past weekends New York Times Magazine, which was a special issue devoted to screens. The articles cover entertainment, technology and advertising and will certainly provoke discussion, especially among our agency friends. Check out the Immersion video and read the entire Screens issue. Read Now About
Article Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning published on November 14, 2008 This third point is so rich that Ive opted to include Davids full text instead of writing a summary. Again, the entire paper can be downloaded from Recourses.com. The third thing that principals struggle with is how to position their firm. The role of marketing is one of the most misunderstood aspects of management. Read Now About
Article Sparklines: Intense, Simple Word-sized Graphics published on November 12, 2008 Back in September, I attended a workshop by Edward Tufte entitled, Presenting Data and Information. Professor Tuftes contributions to the field of information design are well known within the design community and his workshop covered material from all four of his books.Aside from Tuftes purple hatred of PowerPoint, the most intriguing component of the workshop was his lecture on sparklines. These thumbnail-sized graphs are simple in form but contain an enormous amount of data. Using sparklines, a wide range of data points can be scanned and digested quickly; and they are much more efficient in their use of page real estate than tables of numbers.An excerpt from Professor Tuftes chapter on sparklines in his most recent book, Beautiful Evidence is available on his website. Dont be indimidated by the length of the web page, only 15% of it is content from the book, the remainder is posted comments and sparkline examples. Read Now About
Article Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability published on November 11, 2008 Second Struggle The second thing that principals struggle with is proper systems to be profitable.Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting what Baker would refer to as our utilization goal. Weve had huge difficulties with this and, while there are many examples, the most telling example of our growth in this area is tracking time. Read Now About