We Imagine Technology for a Distant Future…But Want it Now
It's pretty clear that the creators of Star Trek anticipated the tablet computer. The tablet of their future was referred to generically as the personal access display device, or PADD, and was interchangeable to the extreme. Some scenes even depicted starfleet officers delivering each other orders by simply handing one PADD to the other. Perhaps this had something to do with the elimination of currency in the future. No currency, no brands. Anyway...
The Identity Archives Project
The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity
specialists.
Using Personas to Build Better Websites
Creativity and Efficiency in Web Writing
Two models of writing: one based on efficiency and utility, one based on metaphor and narrative. Is there room for both in web content?
Three Ways to Use Google Analytics to Improve Usability
In an ideal world, we'd have the time, budget, and skill to lead formal usability testing, but that's not a reality for nearly any of us. Lucky for us, we have Google Analytics. Think of it as the all seeing eye that peers over the shoulder of every visitor on your site (creepy right? well, sort of).
In this blog post, I'll review how you can leverage your analytics data to form a better understanding of how users behave on your site, what's working, and what's gotta go.
Recourses 7th Annual New Business Summit
We Are Already Living in a Virtual World of Our Own Making
The stark contrast between technology and nature in this image makes clear the absurdity in reading the latest tech-gadget magazine on your tablet while standing amidst real, natural beauty. Whether our dreams for such a device (whether from Apple or the like) come true this year, we already do this, don't we? We already "augment" our experience of everyday life with our constant online activities, which, once called "virtual," are now quite actual...
Prototyping the Marriott
How Courtyard by Marriott used two of our favorite things--prototyping and positioning--in a successful redesign of their lobbies.
How We Redesigned Newfangled.com
What a thrill--the latest version of Newfangled.com went live this morning! After six months in development, I'm so pleased with the results. The success of this redesign really comes as a result of one simple decision--to follow, for the first time, the same process we use for every one of our client projects. Our process enables the success of many new projects ever year by diligently pacing the client through every step, from planning to go live. Why not give ourselves the same value. So, starting with the budget and scope planning that happens in every sales negotiation, we treated ourselves just like a client. Once we determined our budget, we handed the project over to Katie and Brian to manage. They, along with Justin and Dave, showed us first-hand how valuable our process and people really are...
Ten Questions to Ask Before You Start a New Web Project
Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built...