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Article Prospect Experience Design Typekit: Web Typography Frontier by Justin Kerr on January 29, 2010 Last month I stated my new year's wish was a better selection of fonts for web design — and it looks like that may be closer to coming true. Read Now About
Article Prospect Experience Design How a Website is Built, Part 1 by Christopher Butler on January 29, 2010 I've read plenty of interesting analogies used to explain what building a website is like. I've even written a few myself. From various points of view, a website could be compared to a car, a house, a cellphone, a movie, or all kinds of other things. I've even heard a website compared to a clown (don't ask). Most of the time, these analogies are striving to find the most effective way of emphasizing the time, cost, complexity or purposes of a website project. Rather than construct yet another metaphor around that point, I'm just going to come right out and say it: Building a website is a complex task that takes a lot of time and costs a lot of money. But that's not the really interesting part, is it? Read Now About
Article We Imagine Technology for a Distant Future…But Want it Now by Christopher Butler on January 20, 2010 It's pretty clear that the creators of Star Trek anticipated the tablet computer. The tablet of their future was referred to generically as the personal access display device, or PADD, and was interchangeable to the extreme. Some scenes even depicted starfleet officers delivering each other orders by simply handing one PADD to the other. Perhaps this had something to do with the elimination of currency in the future. No currency, no brands. Anyway... Read Now About
Article Prospect Experience Design The Identity Archives Project by Justin Kerr on January 20, 2010 The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity specialists. Read Now About
Webinar Using Personas to Build Better Websites by Mark O’Brien on January 20, 2010 This webinar will explain what user personas are and how to use them to build sites with more effective content and lead conversion paths. Access Now About
Article Creativity and Efficiency in Web Writing published on January 19, 2010 Two models of writing: one based on efficiency and utility, one based on metaphor and narrative. Is there room for both in web content? Read Now About
Article Three Ways to Use Google Analytics to Improve Usability published on January 19, 2010 In an ideal world, we'd have the time, budget, and skill to lead formal usability testing, but that's not a reality for nearly any of us. Lucky for us, we have Google Analytics. Think of it as the all seeing eye that peers over the shoulder of every visitor on your site (creepy right? well, sort of). In this blog post, I'll review how you can leverage your analytics data to form a better understanding of how users behave on your site, what's working, and what's gotta go. Read Now About
Event Recourses 7th Annual New Business Summit published on January 15, 2010 How agencies can use their website as a lead generation tool... Read Now About
Article We Are Already Living in a Virtual World of Our Own Making by Christopher Butler on January 13, 2010 The stark contrast between technology and nature in this image makes clear the absurdity in reading the latest tech-gadget magazine on your tablet while standing amidst real, natural beauty. Whether our dreams for such a device (whether from Apple or the like) come true this year, we already do this, don't we? We already "augment" our experience of everyday life with our constant online activities, which, once called "virtual," are now quite actual... Read Now About
Article Prototyping the Marriott published on January 13, 2010 How Courtyard by Marriott used two of our favorite things--prototyping and positioning--in a successful redesign of their lobbies. Read Now About