Article SEO Quick Tips published on July 21, 2010 A question we hear from clients quite often here at Newfangled is “How do I get my site to rank... Read Now About
Article Prospect Experience Design Design 101: White Space is Not Empty Space by Justin Kerr on July 20, 2010 White space is not "empty" space, nor is it necessarily white. It is the unmarked area between elements on a page and is a critical component in good design. White space serves an important purpose; ignoring it can not only yield some unattractive visual results but also hinder content comprehension. Read Now About
Article Your Content’s Qualitative Value published on July 16, 2010 My last couple of posts looked at several quantitative ways you can assess your content's value. But in some cases, and for some kinds of content in particular, the full story of value can go beyond just the numbers. This post focuses on a few more qualitative indicators of what your content is accomplishing: commenting, sharing via social media, and other forms of feedback from individuals. In the process, I also pause to talk a little more about what "value" for your content actually means. Read Now About
Article Prospect Experience Design A Conversation with Information Designer Michael Babwahsingh by Christopher Butler on July 16, 2010 Inspired by a Core77 Wiretap that I read back in March, I suggested that my friend Michael Babwahsingh, Information Designer at Humantific, and I record one of our Saturday Skype chats and see if any of it was blog worthy... Here is the result: a long(ish) conversation about design, travel, the human-technology adventure, and much more... Read Now About
Article What’s Lost (and Gained) From Print to Web to Tablet by Christopher Butler on July 13, 2010 In this month's newsletter, I made a few passing references to how a simplified user interface can enable better concentration on written content. I've been thinking a lot about how reading and writing are being shaped by technology Read Now About
Article Beyond Bounce Rate: Exits and Time on Page published on July 12, 2010 In my last post, I talked about how you can figure out what's really going on with the bounce rate for specific pages on your site. But bounce rate isn't the only indicator of a page's value; there are other factors that provide just as much insight into its overall health. In this post, I'll look at two of those beyond-bounce-rate metrics: exit rate and time on page. The key difference here is that, unlike bounce rate, these metrics are not equally useful for all types of pages; you'll need to decide case-by-case how much they matter for each individual piece of content. Here are some thoughts on when exit rate and time on page matter and how to look at them. Read Now About
Article Prospect Experience Design User Interfaces That Supplement Storytelling published on July 9, 2010 After reading Chris Butler's latest newsletter, I had a few questions I wanted to answer: Are popular websites reducing the amount of design and clutter in their user interaces, allowing the user to focus on the story? Are they using well-placed calls to action in their user interfaces that encourage engagement without causing distraction? Read Now About
Article Prospect Experience Design Cool HTML5 Design Features by Justin Kerr on July 8, 2010 When I design a site, I often look for ways to do something new or different. One of the obstacles to this is the limit of my own knowledge. Thankfully, my fellow Newfanglers suggest sites and articles to aid in my enlightenment. I've been reading lately about some of the very cool features built into HTML5... Read Now About
Article Prospect Experience Design The Dark Ages of Website Planning: Site Maps and Wireframes by Mark O’Brien on July 8, 2010 Many agencies try to communicate with their clients about what kind of website they are planning to build using absolutely any means possible other than the web. Your power in the client relationship relies completely upon your confidence in your ability to get the job done right the first time, and that won Read Now About
Article Information is Only as Good as it is Interpretable by Christopher Butler on July 6, 2010 Information is only as good as it is interpretable. I think this is pretty much a common-sense notion, but it is made that much more clear through the story told by ancient artifacts. While browsing the British Museum during a recent visit to London, I was first awestruck by the artifacts themselves. The carvings in stone were of such high fidelity, it looked almost as if some had been laser-etched rather than carved with tools. The ancient civilizations of Egypt, Sumer, Babylon and others had likely mastered the craft--in a way that we are not likely to match today--because of the high value they placed on long-term thinking and communication... Read Now About
