Prospect Experience Design
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are, you know the exact questions potential clients get hung up on
before they're ready to commit to a sale. Sharing the information that
answers these questions at the right time becomes a standard step in
your sales processs
because an educated prospect is your best shot at a successful sale.
rules apply to the prospects viewing your website. By placing well
chosen links to additional information to answer these questions, you
give visitors the tools to answer these questions for themselves.
These 'Plan B' paths for those not ready to take the leap and sign
up/buy/register are called "Secondary Calls to Action (CTAs)."