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ArticleVideo: Greetings From Nashville by Mark O’Brien on January 24, 2012I've just gotten to Nashville for my annual talk at the New Business Summit. Here's what will hopefully be the first of many vidoes from this event. Read Now About
ArticleContent StrategyThe Truth About Content by Christopher Butler on January 24, 2012Are you struggling with content? This month, Chris Butler tackles the ins and outs of content marketing—covering everything from knowing when content works well and when it doesn't, to choosing the right kinds of content, to creating a system to manage the entire content creation process, to how not to let your ego get in the way, to how to avoid burnout. All of that plus much, much more… Read Now About
ArticleProspect Experience DesignSo Much Left Unseen… by Christopher Butler on January 20, 2012Did you know that the percentage of the electromagnetic spectrum that is visible to human beings is actually extraordinarily small? Depending upon how you express it, it's less than 1.5%! I heard it said once that given all of the information in the universe and the comparatively tiny bit of it we can see, we human beings might as well be blind. After all, we're missing out on a ton. But we do experience the world with other senses Read Now About
ArticleProspect Experience DesignIt’s a Shoe, Not an Airplane by Christopher Butler on January 19, 2012Why do we over-design webpages? I'm constantly seeing new websites launched that are just crammed with visual details and information, that, if you look long enough, are obviously unnecessary. Particularly with consumer product sites. I'm sure there are many things behind this Read Now About
ArticleThe Use of the URL and H1 Tag in SEO by Mark O’Brien on January 19, 2012After adopting the perspective of someone who is searching for your content and creating your <title> tag (covered in my previous post), the next step in optimizing your page is to craft its URL and H1 tag. Read Now About
ArticleStop SOPA by Christopher Butler on January 18, 2012If you're not aware of the stop online piracy act (SOPA) and the growing opposition to it, take a moment to read up on it. If you're as concerned about it as I am, I encourage you to make your protest known... Read Now About
ArticleOffline Thinking by Christopher Butler on January 17, 2012It helps to get offline sometimes. Offline thinking has been a theme I can trace back through just about everything I've written on this blog and elsewhere over the years, from the future of the web to the post-screen web to the web of tomorrow to offline thinking for screen workers to offline information architecture planning to my recent PRINT Magazine columns, Smarter, Better Cyborgs and Future Daydream. Here, I'd like to suggest a few ways you can try to integrate offline thinking into your own process... Read Now About
ArticleThink Like a Searcher by Mark O’Brien on January 17, 2012How does one think like a searcher? First, read the page you are optimizing, then ask yourself, Read Now About
ArticleAmazon Analytics? by Christopher Butler on January 13, 2012Another bit of spillover from this month's newsletter Read Now About
ArticleHow To Succeed With Google by Mark O’Brien on January 12, 2012It always amazes me how many shortcuts people will try in order to do well with Google when Google makes it so easy to succeed if you simply play by the rules. There is one catch, though, and I want to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do this in the content strategy section. If you do not regularly add unique, expertise-based content to your site then doing well with Google is not an option for you and SEO is not worth wasting your time on. Read Now About
