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ArticleBounce Rate Recap by Christopher Butler on September 7, 2010Back in May, I wrote a newsletter on measurement with the goal of going back to the basics in order to properly understand the foundational web metrics and make sure we're measuring what really matters. If you haven't read that yet but are interested in web analytics, I recommend taking some time to sit down and give it some attention (it's only two pages). In it, I focus mostly on the process of gathering data, understanding bounce rate, and measuring the value of referrals. A few comments that I received after I published the article clued me in to something: we're still not getting bounce rate... Read Now About
ArticleProspect Experience DesignA Human Content Strategy by Chris Creech on September 3, 2010"Readability" goes beyond the design and user interace of a site. It is also about the content you are delivering. Are you writing long, drawn-out copy targeted at the search engine robots, or are you writing, concise and useful information for your target market? Read Now About
ArticleJustin Kerr’s 10 Year Anniversary by Mark O’Brien on September 2, 2010Justin is one of Newfangled's elders. By that, I don't mean that he's old (necessarily :) ), but that he is a keeper of the Newfangled tradition that has been slowly but consistently developed over the past 15 years. He has as deep an understanding of who we are as a company, and of what our core values are, as anybody. Read Now About
ArticleOne more year of human progress… by Christopher Butler on September 1, 2010...or maybe a human's progress. As of today, I've been with Newfangled for six years. The passage of time creates all kinds of illusions; sometimes it seems as if I've been here much longer, other times as if I just began... Read Now About
ArticleProspect Experience DesignDesigning for Attention by Christopher Butler on August 31, 2010Designers, instead of continuing to create confused, unclear and unfocused pages—pages that include more information than is necessary and in a way that undercuts their core purpose—let's adopt a new standard, following a very simple rubric: enabling attention... Read Now About
ArticleQuestions for Tom Diederich, Community Manager at Ninety Five 5 by Christopher Butler on August 18, 2010 Two years ago, I had just written a blog post appreciating the design and content strategy for Cadence Design Systems's website, when Tom Diederich, Community Manager at Cadence, noticed it and left a comment. From there, Tom and I connected and eventually set up an interview to get to know each other better and for me to learn what he was up to at Cadence. Just recently, Tom answered a question I asked on LinkedIn, so I thought now was a good time to check back in with him... Read Now About
ArticleProspect Experience DesignHow Specific Should a Prototype Be? by Lauren Clarke on August 17, 2010I’m a born planner. I take much more pleasure in creating a to do list than I do in actually... Read Now About
ArticleProspect Experience DesignFresh Design from the Past by Justin Kerr on August 12, 2010I visit Apple's movie trailer page several times a week. Aside from being a movie hound, I like to peruse the poster gallery that Apple has so beautifully laid out. I'm usually not surprised by the poster designs I find there, but I was caught off guard by the bold, elegant design of Olly Moss' poster series for the 2010 Alamo Drafthouse / Levi's Rolling Roadshow tour. Read Now About
ArticleDynisco.com Goes Live by Justin Kerr on August 2, 2010Last week Newfangled launched a re-designed site for Dynisco, a provider of high-performance, cost-effective sensors, controls, and analytical instruments for plastics extrusion processing. The cleaner and more contemporary dynisco.com is based on branding developed by one of our agency partners, Blass Communications. The goal of the new site was to focus Dynisco's message and reduce the complexity of their old site. Read Now About
ArticleProspect Experience DesignSimple Design is Good Design by Christopher Butler on July 31, 2010Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clients, we fall short of a good argument. We—designers, developers, and agencies alike—don't do a good enough job reassuring our clients that following the leader is not only unecessary, but bad for their business. So, for the remainder of this article, I want to dig a bit deeper into two examples of influential but poorly designed sites we're likely to take cues from and then provide a, well, simple plan for staying simple... Read Now About
