Article Putting You in Control of Your Website’s Social Media Integration published on February 9, 2011 Interview with Newfangled developer, Jim Hendrickson, to discuss social media integration and how to give the client control and flexibility in the ever-changing world of social networks. Read Now About
Article Your Website is Not for You! by Christopher Butler on January 31, 2011 Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve... Read Now About
Article Intro to CRM & Web Lead Management published on January 31, 2011 Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field. Read Now About
Article The Web of Tomorrow by Christopher Butler on January 13, 2011 We're doing monthly lunch and learns now Read Now About
Article Why @Font-Face Will Replace sIFR by Justin Kerr on January 7, 2011 A year ago, I wrote a post expressing my wish that 2010 would be the year of better web fonts and, as the year progressed, I got my wish. As we enter 2011, I believe it's time to say goodbye to sIFR font replacement and say hello to @font-face font embedding. Read Now About
Article You’re Probably Not the Authority on You by Christopher Butler on January 6, 2011 Consider this: As far as Google is concerned, you are probably not the authority on you That is, unless you have a truly unique name or you are extremely prolific and your name is just all over the web. Remember, Google will look for a query and the sources online that have the most to say about the words or phrases in that query. If I kept a blog about Barack Obama for five years before his campaign, I might make it pretty hard for him to be the top Google result for searches for his name. See what I mean? So what to do... Read Now About
Article What Do You Mean by SEO? by Christopher Butler on January 5, 2011 In this month's newsletter on how SEO works, I mentioned an article published in the New York Times last year about a particular online retailer that had discovered a way to turn negative online reviews into an increased PageRank Read Now About
Article Thank You by Mark O’Brien on January 4, 2011 Each year, Newfangled closes for the last week of December. This time off allows all of us to step away and focus on the non-transactional things in life for a little while before we gear up to do it all again the following year. I've come to really value this time--it always seems to replenish my energy and give me a new perspective on who Newfangled is and where we ought to be going. Last week was no different, but this year I noticed there was a clear theme to my thoughts. I kept coming back to the company Newfangled has become, what I've personally learned over the years, and from whom I have learned. I'm so fortunate to work with the wonderfully talented employees and clients that I do. It's a rare thing to be able to truly enjoy the people with and for whom you work, as I do. Over the past week, though, I've realized that there are three people in particular whose voices are always in my head, tweaking my thought processes, and steadying my direction. I thought it would make sense to start this year off by specifically naming them and thanking them... Read Now About
Article Mobile Additions to the Newfangled Portfolio published on January 3, 2011 It's been a busy six months since we launched our mobile suite back in the spring of 2010, and we've been fortunate to build mobile sites for a number of our long time clients, and in the meantime, add some great pieces to our portfolio! Here are some examples of our latest mobile site launches... Read Now About
Article How SEO Works by Christopher Butler on December 31, 2010 Though it may seem like magic, search engines are the result of a thoroughly mundane—albeit ingenious—technology. But if search engines seem magical to their users, the process of optimizing web content for search engines will seem just as mysterious. Fortunately, we know enough about how search engines work to optimize our content with words, not wands, and in this month's newsletter, you'll learn everything you need to know to do just that... Read Now About
