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Article Online Tracking: If They Are Watching, Should You Watch, Too? by Christopher Butler on September 30, 2010 While ignoring the inner workings of tracking technology might be tenable for the average web user, those of us working in the digital marketing space are going to need to familiarize ourselves much more with how it all works, even if we have to figuratively hold our noses while doing so. In this article, I want to bring you up to speed on how tracking works, differentiate between limited and unlimited tracking, and explore how limited tracking can actually benefit users and marketers alike... Read Now About
Article The Non-Written Disciplines of Writing: Planning and Research by Christopher Butler on September 30, 2010 While reading (the first of the non-written disciplines of writing) is, ideally, a much more inspiring and motivational experience, the next two are the ones upon which your ability to write actually hinge. Unless you are only going to write something good once, planning is essential. It's the structure to which you will hold yourself accountable when the going gets tough Read Now About
Article Score a Content Touchdown by Chris Creech on September 27, 2010 Not all content is created equal. Make sure that you are chosing a content strategy that will lead you to success. In sports, you have to have a strategy before you can employ tactics or plays, and the same is true with content. Choose a solid strategy before you decide how you are going to deliver your content (blogs, newsletters, whitepapers, etc.). Read Now About
Article The Non-Written Disciplines of Writing: Reading by Christopher Butler on September 24, 2010 Reading is the first of what I call the non-written disciplines of writing. There is no writing without reading. Or, maybe better said, there is no good writing without reading. If you want to write, or need to write (and the two don't have to be in agreement), you've got to read... Read Now About
Article Another Small Step Toward Web-Enhanced Devices by Christopher Butler on September 20, 2010 This stuff sure does move quickly. A technology we're likely to experience, apparently sooner than I even imagined, is the extension of web-enhancement to everyday objects—turning them into more sophisticated devices that relay data in a much more advanced manner than today. I imagined this as part of my series last year on the future of the web, that in the future, you'll access the web everywhere, not just from your desk (though I probably should have said "not just from your desk, phone or tablet") and included a few examples like web-enhanced thermostats, bank cards, and retail customer VIP cards. I expanded this idea slightly in my article last April in Smashing Magazine on holistic web browsing... Read Now About
Article How Will Google Instant Affect SEO Best Practices? by Mark O’Brien on September 9, 2010 Today Google announced Google Instant, a predictive search results feature they have just added. This is not a re-working of the Google algorithm at all, it is just a very smart and logical feature addition. So, how will Google Instant affect best practices for SEO Read Now About
Article Bounce Rate Recap by Christopher Butler on September 7, 2010 Back in May, I wrote a newsletter on measurement with the goal of going back to the basics in order to properly understand the foundational web metrics and make sure we're measuring what really matters. If you haven't read that yet but are interested in web analytics, I recommend taking some time to sit down and give it some attention (it's only two pages). In it, I focus mostly on the process of gathering data, understanding bounce rate, and measuring the value of referrals. A few comments that I received after I published the article clued me in to something: we're still not getting bounce rate... Read Now About
Article Prospect Experience Design A Human Content Strategy by Chris Creech on September 3, 2010 "Readability" goes beyond the design and user interace of a site. It is also about the content you are delivering. Are you writing long, drawn-out copy targeted at the search engine robots, or are you writing, concise and useful information for your target market? Read Now About
Article Justin Kerr’s 10 Year Anniversary by Mark O’Brien on September 2, 2010 Justin is one of Newfangled's elders. By that, I don't mean that he's old (necessarily :) ), but that he is a keeper of the Newfangled tradition that has been slowly but consistently developed over the past 15 years. He has as deep an understanding of who we are as a company, and of what our core values are, as anybody. Read Now About
Article One more year of human progress… by Christopher Butler on September 1, 2010 ...or maybe a human's progress. As of today, I've been with Newfangled for six years. The passage of time creates all kinds of illusions; sometimes it seems as if I've been here much longer, other times as if I just began... Read Now About
