Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Dreamforce: The State of Digital Marketing on Planet Earth by Mark O’Brien on November 19, 2013 Salesforce's annual Dreamforce conference is the place to be for digital marketers. This month, Mark gives us a recap of what it's like to attend Dreamforce, and why you might want to consider going in 2014. Read Now About
Article My Mixbook for 2013 by Christopher Butler on November 13, 2013 2013 is dying, and so it's time to commemorate it again in the form of giftable pulp. That means another mixbook! This one makes number five in a row. Each one has been an experiment, and so there are a few new details in this one that I'm excited for you to discover. You can't buy this book, though. It's a gift, not a product. I've printed a limited number of copies and will be solemnly distributing it to the members of our secret cabal in the next few weeks. If you'd like to join us, contact me and we'll begin initiation rites. More details inside... Read Now About
Webinar Salesforce for Beginners by Mark O’Brien on November 13, 2013 This webinar will cover everything the small to midsized business needs to know about how to start using Salesforce effectively. Access Now About
Article Email Marketing Sample Automated Marketing Programs – part 4 published on November 12, 2013 What happens to the leads that acrue over time that signed up at one point, but have not been active for a long stretch of time? Usually, they just sit there taking up space in your database. Why not build an automated program that will encourage them to re-engage, and if they don't, remove them from your list? Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 3 published on November 7, 2013 Once you have leads in your marketing automation system, you will want to nurture them through the buying cycle. I have put together a simple program that illustrates how this can be done by utilizing your content strategy and a marketing automation program. Read Now About
Event HOW Interactive 2013 published on November 5, 2013 Newfangled's COO, Christopher Butler, presented at the 2013 HOW Interactive Design Conference in Chicago Read Now About
Article Much Ado About Twitter published on November 5, 2013 If you’ve been near a business section this week, you know Twitter’s IPO is imminent, and that it will set a valuation for the micro-blogging company of approximately $12 billion. I don’t pretend to understand how the company can support that number, but I did learn that Pope Francis just celebrated reaching his 10 millionth follower, and how the pontiff is now more popular than the New York Times yet still less tweet-able than Kanye West... Read Now About
Article You Should Be Happy published on November 5, 2013 "Do what you love and the money will follow" is a lovely sentiment, but until someone starts paying me to eat french fries and read books, I think the better choice is to choose to love what you are doing. Or at least be happy. It's a choice, like any other and you should be happy. Read Now About
Article Email Marketing Sample Automated Marketing Programs – part 2 published on November 4, 2013 Nurturing new email subscribers is a big task to do manually, but with marketing automation, we can follow-up with those subscribers and encourage them to take further action and hopefully turn into a good new business lead. Read Now About
Article Prospect Experience Design Button Usability and the Bagel Shop Conundrum published on October 30, 2013 Your users look at a lot of websites, and are really familiar with most of the standard conventions out there already. Fight cognitive dissonance and usability problems in your designs by using all of the knowledge and experience your users already have. Present your calls-to-action in a way that doesn't confuse or send mixed messages. Read Now About