Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article On Becoming Pragmatic by Lisa Smith on April 10, 2014 Three years ago today, I joined Newfangled. Dave handed me a stack of materials, and among the first-day standards was my very own copy of The Pragmatic Programmer: From Journeyman to Master, by Andy Hunt and David Thomas. Among the practical, software-development-centric tips sprinkled throughout the book are wonderful philosophical gems that are helpful no matter what your job title is. Some resonated louder than others; many felt directed at me specifically. Here are a few of the tips I’ve taken to heart. Read Now About
Article Advice for New (Website) Parents by Jonathan Romm on April 3, 2014 I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over the last year, Eliza and I received an abundance of baby clothes, homemade meals, and child-rearing advice — both solicited and unsolicited. Interestingly, one piece of parenting advice I received from a friend makes a lot of sense for our clients, who are sort of like parents to their sites. Read Now About
Article Prospect Experience Design Designer Biases and Usability Testing by Christopher Butler on March 31, 2014 We’re all biased. This process is biased. In fact, all usability testing is biased because it tries to synthesize the experience of a user — it’s amazing how difficult it is to reproduce something as trivial as using a webpage in a way that actually helps us make that experience better! So, we’re not going to avoid biases entirely. But it does help to understand some of the core biases... Read Now About
Article Email Marketing We Have Marketing Automation…Now What? by Chris Creech on March 27, 2014 You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! Read Now About
Webinar The Webinar Webinar by Mark O’Brien on March 26, 2014 Well, like the title says, this webinar is about...webinars! Webinars have been a staple of our content strategy for five years now, and we've learned many lessons that we'd like to share with you about how to create the most effective live webinars, and how to get the most out of your archived webinars. Access Now About
Article Prospect Experience Design A List of Things Designers Think That Are Wrong by Christopher Butler on March 24, 2014 A list of things we think that are wrong... Read Now About
Article Prospect Experience Design Casual Fridays: The Propriety of Proprietary – How Portable is Your CMS? by Mark O’Brien on March 21, 2014 Is WordPress the only viable CMS choice? When you make a decision about who's going to build your next website, are you making a technology decision, a relationship decision, or both? How portable is a site that's perfectly tailored to your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they're interesting questions. Read Now About
Article Prospect Experience Design Web design has changed. Have you? by Christopher Butler on March 18, 2014 Web design is changing. Of course, that's always been true. This month, Chris Butler looks at what's changing now, starting with modular content and how it changes our design practice, and then works his way back to some of the things that have become "fundamental" to web design... Read Now About
Article Why We’re Offering Content Strategy Consulting Services by Tema Flanagan on March 17, 2014 I recently wrote a piece for our blog about the changes we’ve made over the past several months to Newfangled’s internal content production processes — changes which amount to a new system for managing our content marketing and which have already proven themselves. Since putting this new system in place, our output has increased by 85%. Now that our system is solidified and proven, we want to offer it to you. Read Now About
Article CRM Salesforce Fundamentals by Lindsey Barlow on March 14, 2014 Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM. We recommend Salesforce to our clients; it’s the most widely adopted CRM on the market, and it integrates with just about anything you can think of. Often, our clients purchase a Salesforce license but never manage to get their CRM implementation off the ground. Salesforce is an enterprise-level tool, with the ability to scale for massive implementations. It’s chock-full of functionality. But never fear: you don’t need to understand everything Salesforce can do in order to use it successfully. Read Now About
