Article The Content Suggestion Box by Justin Kerr on January 22, 2013 Newfangled has developed a lot of content over the last twelve years on topics from SEO to content marketing to web planning and strategy. However, there still might be a thing or two we've overlooked so we're asking you, our readers, to submit suggestions for any topic you'd like us to write about. Read Now About
Article Update on Adding Your Name and Image to Google Search Results published on January 15, 2013 Getting Google Authorship status isn't an overnight process. Like any SEO strategy (and using metadata to describe yourself and your site is related to SEO) it takes time to see results. For me, it took 5 months to get Google to notice me, and put my picture on search results. Read Now About
Article Email Marketing Planning Automated Marketing Programs published on January 10, 2013 With a growing number of companies signing up for marketing automation software, it is important to consider how to go about planning your automated email marketing programs. From initial idea to implementation, it is important to have clear goals and visualize all of the various paths of the program. Read Now About
Article Prospect Experience Design Planning for a Rebuild by Christopher Butler on January 7, 2013 Two years ago, we listed all the things that should be on your mind before planning a rebuild — and there are many, from browser compatibility to budgeting. Even after all this time, much of that list remains the same today. But what has changed are the ways in which these individual factors are understood and handled. Since planning is naturally on our minds in January, we thought that this would be a good time to check in on this topic and bring it up to date... Read Now About
Article Content Creation and the Problem of Burnout by Tema Flanagan on December 21, 2012 I want to take a step back from the series of posts I’ve been writing about content marketing and address something that’s only tangentially related--but that anyone involved in the production of content must eventually contend with: burnout. Behind all this talk about content lies a pretty daunting assumption having to do with creation, and any honest discussion of high-volume content strategies must recognize and contend with the problem of creative burnout. Read Now About
Article Google Zeitgeist 2012 – Takeaways published on December 13, 2012 Google just released the trending search terms for 2012 as the Google Zeitgeist. Apart from a fun peek under the covers, what can this possibly mean for you? Well, more than you might guess... Read Now About
Article Content Strategy Why You Should Optimize Your Site for Retina Displays by Justin Kerr on December 10, 2012 You may have heard of Apple's Retina display, featured in several of their most recent products such as the iPhone 5 (and 4s), 3rd generation iPad and the latest MacBook Pro laptops. And you may be thinking, "Yeah, that's great. But I don't even use a Mac so what does this have to do with me?" Glad you asked. Retina, Apple's branded term for high density displays, will become the norm within a few years and those of us who develop for the web would be wise to address this change now rather than play catch-up later. Read Now About
Article Prospect Experience Design Finding Things, and Making Things Findable published on December 7, 2012 SEO is the first step to making things easy to find on your site. Organize your information architecture well, and your site's navigation can be as useful as the content. Read Now About
Article The Mobile Book by Christopher Butler on December 5, 2012 Our friends at Smashing Magazine have a new book coming your way! I got my hands on an advanced copy, which I devoured this week. Here's my review... Read Now About
Article Learning From Dinosaurs: Content Lessons from the World of Print by Tema Flanagan on December 3, 2012 You rarely see content marketers and new media experts looking to print publishers for professional guidance--unless it’s in the form of cautionary tales. But that’s a mistake. While technological and economic shifts have forced print publishers to evolve or die, the accumulated wisdom of traditional publishing still has a lot to teach those of us who create content online. Here are five lessons from the venerable halls of traditional publishing that deserve a place in all modern content strategies. Read Now About