Filter Content
Article
Making the Simple Complex
Simplifying things is always better than making them complicated. Right? I’m a serial simplifier. I adopt the big, bold slogan as...
Read Now About
Article
Good Editing = Good UX
Good editing is like good user experience design: When it’s really good, you shouldn’t notice it at all. Like good...
Read Now About
Article
Email Marketing
Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness
Based on our first-hand research, we have put together a set of benchmarks for high-performing agency websites. I am breaking...
Read Now About
Article
Prospect Experience Design
A Closer Look at the Visual Inventory
About six months ago, we here at Newfangled began to change our visual design process to include two new deliverables,...
Read Now About
Article
Strategy Sessions: Developing Your Link Building Strategy
In this installment of Strategy Sessions, Lauren and I discuss why referrals matter to your website’s search engine optimization plan, and...
Read Now About
Learn From Us
Join thousands of firms who depend upon our expertise to take control of their marketing. Subscribe today.
Article
Dealing with Accountability and Complexity in Agency Marketing
This week, Chris and I discuss the ideas of marketers holding themselves accountable to the firms they serve and being...
Read Now About
Article
Video: Don’t Miss Out on the Newfangled Seminar
Last month, Mark, Chris, Chris and I spent some time at Fearrington Village, visiting all of the various facilities we’ll use...
Read Now About
Article
CRM
Connecting Salesforce and QuickBooks with oAuth
We were recently challenged with implementing a connection between Salesforce and the QuickBooks Online API. Specifically, we were interested in...
Read Now About
Article
CRM
Enforcing Salesforce Data Standards With Validation Rules
If you’re a Salesforce administrator, one of your main concerns is data integrity. But for a typical user, a high...
Read Now About
Article
Video: Newfangled Seminar Introduction
About a month ago, Chris, Mark, Lauren and I all took a little field trip over to Fearrington Village to get...
Read Now About