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ArticleEmail MarketingFive Tips for Effective Lead Scoring by Chris Creech on May 13, 2013The ability to score your new leads is a key piece in the marketing automation puzzle. I've complied 5 tips to get you started in determining which of your leads are the most sales-ready and start marketing to them appropriately. Read Now About
ArticleResourcing Your Content Strategy by Tema Flanagan on May 6, 2013When we work with clients to develop content strategies, our conversations typically begin with a great deal of energy and enthusiasm. With all the potential rewards of content marketing--improved SEO, more and better-quality site traffic, and the prospect of numerous content-related conversion opportunities--it's easy to get excited, and the impulse is often to dream big. That’s especially true in the prototyping phase of the web development process, which can sometimes feel a bit like the buffet at your favorite Indian restaurant. That’s why it’s so important to pause and take an unblinking look at the resourcing requirements of your chosen content strategy. Read Now About
ArticleProspect Experience DesignInfo First, Design Next by Page Laubheimer on May 2, 2013When we talk about design, there are really two different things happening: information design, and visual design. For a knockout user experience, it's crucial that these two things work together, and that can really only happen by figuring out the information design first. Read Now About
ArticleProspect Experience DesignResponsive Design at 10,000 Feet by Christopher Butler on April 23, 2013Last month I spoke at the UCDA Design Summit — called The Empowered Designer — in Asheville, NC. I did two sessions, both on responsive design. This is the first part, in which I focused on some of the high-level, strategic considerations behind responsive. In part 2, which is coming soon, I'll get in to the nitty gritty... Read Now About
ArticleProspect Experience DesignForget the Fold, Part 2 by Justin Kerr on April 19, 2013Last month I wrote about "the fold" and how it has been misinterpreted and incorrectly applied when it comes to prioritizing a web page's content. Drawing an imaginary line across the page and placing a majority of your content above it really misses the goal, which is to expose users to important content and site features in a timely and clear fashion. In this post, I'll show you some example sites that get it right and others that need some help. Read Now About
ArticleEmail MarketingHow Marketing Automation Works by Christopher Butler on April 15, 2013Successful content marketing leaves you with a problem: More contacts to sort through and not enough information to do that confidently. This month, Chris Butler will provide an overview of marketing automation, from what it is and how it works, to specific techniques that will help you profile, score, and prioritize leads so that you can automate marketing programs that nurture them to sale... Read Now About
ArticleEmail MarketingCreating Effective Email Marketing Messages by Chris Creech on April 10, 2013Email marketing is critical to your web marketing strategy and should be used to drive leads to take action on your website. Are you giving your messages the attention they deserve to make sure that they are fufilling their role of nurturing leads and driving new business? Read Now About
ArticleProspect Experience DesignForget the Fold, Focus on Your Content by Justin Kerr on March 29, 2013"The Fold" is the unobtanium of web development and, with an increasing number of people accessing sites with mobile devices, becoming less relevant. Instead of succumbing to the siren call of "all our content needs to be above the fold!" you should be focusing on creating compelling content and arranging it in such a way that draws visitors deeper into your site. Read Now About
ArticleIn the Words of an Agency Partner by Mark O’Brien on March 27, 2013I was emailing recently with an agency partner and she, somewhat out of nowhere, decided to let me know how she felt about working with us and about the strategic choices we've made over the years. A long time ago we set a goal for ourselves to be the best (and best known) small agency web development partner in North America. If I were to craft an aspiational fictitious agency principal testimonial, it would have lookd a whole lot like this. Here's what she had to say... Read Now About
ArticleTrent Dyrsmid of BrightIdeas.co Interviews Mark O’Brien by Mark O’Brien on March 15, 2013I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent's a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website. Read Now About
