Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy:Everything We Know About Content Marketing How to Create a Content StrategyEverything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
ArticleProspect Experience DesignSmarter, Better Cyborgs by Christopher Butler on September 16, 2011...or, as I originally titled it, "Designing the Unseen." But, this title plus Tim Lahan's awesome illustration make me very happy. Cyborg's? Holodeck? You've made this nerd's day. Anyway. My latest Interaction column for Print Magazine is now out in the October issue! I've reposted it here, though you'll soon be able to read it over at Print, or, for the best possible experience, pick it up in its native yet ephemeral dead-tree format... Read Now About
ArticleProspect Experience DesignTen Things You Should *Definitely* Know About Ecommerce by Christopher Butler on August 30, 2011Payment gateways, PCI compliance, discount codes, sales tax, shipping... the list of ecommerce mysteries is longer than it should be. But this month, Chris Butler brings clarity to each of them and gives you a survey of how ecommerce works, from setup to sale... Read Now About
ArticleProspect Experience DesignTwo Things About Web Design by Justin Kerr on August 9, 2011The concept of Read Now About
ArticleProspect Experience DesignChoose a Developer, Not a CMS by Christopher Butler on July 26, 2011Do I need to use a CMS? If so, how do I choose the right one? We're asked these questions often and wish they had easy answers, but they don't. But perhaps the more important question is, How do I choose the right developer? In this month's newsletter, Chris Butler argues that if you choose the right developer, you will also choose the right CMS... Read Now About
ArticleProspect Experience DesignHow Should We Contain the Cloud? (or, Post-Desk Content) by Christopher Butler on July 15, 2011 My second Interaction column for Print Magazine is now out in the August issue! My original title was "Post-Desk Content," but the editors reframed it as an interesting question: "How Should We Contain the Cloud?" I've reposted it here, though you can read it over at Print, or, for the best possible experience, pick it up in its native yet ephemeral dead-tree format ;-) The illustration was created by Timothy Goodman... Read Now About
ArticleProspect Experience DesignA Quick Guide to Restricted Content by Steve Grothmann on June 23, 2011During prototyping some of the crucial decisions involve planning which site content is freely available and which is considered premium content, requiring some kind of lead form submission. Some content may be further restricted, requiring a user account for access, necessitating decisions about the administration of such accounts. This post is meant to serve as a resource outlining the basic scenarios that we most often encounter when prototyping sites. Read Now About
ArticleProspect Experience DesignAn Offline Information Architecture Exercise by Christopher Butler on June 20, 2011Card sorting has been a pretty common technique for early-stage organizing of website pages and/or information and is helpful on a pretty general level Read Now About
ArticleProspect Experience DesignLitecontrol.com Goes Live by Justin Kerr on June 17, 2011It's not often that we get to redesign a site for a client that has been with us for 10 years. This month sees the launch of a totally new Litecontrol.com. The last time we redesigned Litecontol's site was in 2006 (with a home page facelift in 2008). This time, the site was built from the ground up; completely restructured with a new architecture and design that takes advantage of some of the best capabilities of modern browsers. Read Now About
ArticleProspect Experience DesignUsing the Prototype as a Guide for Content Entry by Steve Grothmann on May 19, 2011Using the prototype as a guide for content entry can help minimize disconnects between prototypes and real pages, expectations and results. Here are some familiar disconnects between prototypes and real pages that we should watch out for... Read Now About
ArticleProspect Experience DesignThe Folly of the Flock by Christopher Butler on May 17, 2011 My first Interaction column for Print Magazine is now out in the June issue! After a long search Read Now About