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Article Content Strategy Rethinking the Case Study by Christopher Butler on June 12, 2013 Over the past year, we've been carefully studying the stages of the buying cycle, getting better acquainted with our audience, and thinking deeply about how they inform our content strategy. As a result, we've emerged at the other side with the strong opinion that the case study is uniquely suited to speak powerfully to the most discerning prospects' concerns, and should be among the most important content we create. And yet, it's often the most ignored. Chris Butler thinks it's time we changed that, and in this article, offers a plan you can put in place today to write great, sales-focused case studies... Read Now About
Article Prospect Experience Design Sourcing the Right Image by Justin Kerr on June 7, 2013 You've just launched your new website. Now you're faced with the task of continually generating new content to keep your readers informed and engaged. You're on top of the written content, no problem. But visual content is a challenge. Where are you going to come up with an image to accompany the 2,500 word newsletter you just put the finishing touches on? Or that series of blog posts you have scheduled for next month? Read Now About
Article Prospect Experience Design Finding Design in the Process by Christopher Butler on May 14, 2013 The last year has brought about many adjustments to our process and each one has only strengthened our conviction that design is as important and central to this business as ever. In this month's newsletter, Chris Butler goes deep into what design for the web is all about, how we demonstrate it, and how it is distributed throughout the entire process... Read Now About
Article Prospect Experience Design Info First, Design Next by Page Laubheimer on May 2, 2013 When we talk about design, there are really two different things happening: information design, and visual design. For a knockout user experience, it's crucial that these two things work together, and that can really only happen by figuring out the information design first. Read Now About
Article Prospect Experience Design Responsive Design at 10,000 Feet by Christopher Butler on April 23, 2013 Last month I spoke at the UCDA Design Summit — called The Empowered Designer — in Asheville, NC. I did two sessions, both on responsive design. This is the first part, in which I focused on some of the high-level, strategic considerations behind responsive. In part 2, which is coming soon, I'll get in to the nitty gritty... Read Now About
Article Prospect Experience Design Forget the Fold, Part 2 by Justin Kerr on April 19, 2013 Last month I wrote about "the fold" and how it has been misinterpreted and incorrectly applied when it comes to prioritizing a web page's content. Drawing an imaginary line across the page and placing a majority of your content above it really misses the goal, which is to expose users to important content and site features in a timely and clear fashion. In this post, I'll show you some example sites that get it right and others that need some help. Read Now About
Article Prospect Experience Design Forget the Fold, Focus on Your Content by Justin Kerr on March 29, 2013 "The Fold" is the unobtanium of web development and, with an increasing number of people accessing sites with mobile devices, becoming less relevant. Instead of succumbing to the siren call of "all our content needs to be above the fold!" you should be focusing on creating compelling content and arranging it in such a way that draws visitors deeper into your site. Read Now About
Article Prospect Experience Design Planning for a Rebuild by Christopher Butler on January 7, 2013 Two years ago, we listed all the things that should be on your mind before planning a rebuild — and there are many, from browser compatibility to budgeting. Even after all this time, much of that list remains the same today. But what has changed are the ways in which these individual factors are understood and handled. Since planning is naturally on our minds in January, we thought that this would be a good time to check in on this topic and bring it up to date... Read Now About
Article Content Strategy Why You Should Optimize Your Site for Retina Displays by Justin Kerr on December 10, 2012 You may have heard of Apple's Retina display, featured in several of their most recent products such as the iPhone 5 (and 4s), 3rd generation iPad and the latest MacBook Pro laptops. And you may be thinking, "Yeah, that's great. But I don't even use a Mac so what does this have to do with me?" Glad you asked. Retina, Apple's branded term for high density displays, will become the norm within a few years and those of us who develop for the web would be wise to address this change now rather than play catch-up later. Read Now About
Article Prospect Experience Design Finding Things, and Making Things Findable by Page Laubheimer on December 7, 2012 SEO is the first step to making things easy to find on your site. Organize your information architecture well, and your site's navigation can be as useful as the content. Read Now About
