Designing for Attention

Designers, instead of continuing to create confused, unclear and unfocused pages—pages that include more information than is necessary and in a way that undercuts their core purpose—let's adopt a new standard, following a very simple rubric: enabling attention... more >

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July, 2010
Why do we continue to trust the methods of the mass-media sites? We should know better than that. It's because when it comes to solidly debunking their strategy and providing a better one for our clie... more >

June, 2010
Most of the successful marketing campaigns that stand out in my memory all revolve around characters. Some of them are simply charismatic spokespeople, like Geico's gecko, Nationwide's "Greatest Spoke... more >

May, 2010
Measurement means all kinds of things to different people. But measuring user engagement with a website's content is what really matters. This month, we go back to the basics, looking at the fundament... more >

April, 2010
If you haven't given any thought to how your website appears and functions on a mobile device, now is the time to do so. Fortunately, the web platform that most popular mobile devices use has been bui... more >

March, 2010
Have you started to get the feeling that you're a lone voice, crying out from the wilderness? You've been blogging for a few years now, but nothing seems to be coming from it. You've tried all kinds o... more >