Blog
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March 12, 2010 by Chris
In my last post about
mad scientist bloggers, I was exploring the idea of a way to approach blog writing that is true to form for some people, and also true to the
format of a blog. This one continues the idea a bit...
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March 11, 2010 by Sarah
It's often hard for clients to respond to design, where the considerations can feel fuzzy compared to more straightforward questions like "Well, what pages do we need?" Because it's hard to know what to say, feedback can easily get too specific—prescribing changes that may not fit in with the design as a whole—or too vague—registering a general sense of satisfaction or dissatisfaction without being able to specify what is or isn't working.
One of our recent sites was a great example of how the design process works when this
doesn't happen—when client feedback both conveys a clear reaction and leaves latitude for the designer to do his thing. The aim is for the feedback to explain the problem, but let the designer figure out the solution. Here's a round-by-round look at the Quebrada Baking Co. design process as an example of feedback leading toward a final result that clearly expresses the brand.
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March 10, 2010 by Chris
Many of our agency friends have been blogging for a few years now, but it's been about as effective a strategy as attending a networking mixer; most companies know instinctively that they need to be there, but they just don't know exactly why, what they will bring to the conversation, or what they'll do with the experience. As a result, many agency blogs are pretty unfocused. Some are mostly "neat stuff" aggregators, while others are "innovationspeak" engines running on the Taco Bell model—you know, same words, different combinations. Few actually know what they're about...
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March 9, 2010 by Jillian
Bounce rate is one of the most important analytics metrics for your website. When you're looking at specific pages on your site, especially in
terms of the search keywords that bring visitors to those pages, bounce
rate indicates the number of people who come to one landing page on
your website and then leave without viewing any additional pages.
You
should constantly strive to lower your bounce rate. The lower your
bounce rate, the more people are digging deeper into your site's
content – and the more content they interact with, the more likely they
are to convert or engage your company.
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March 9, 2010 by Brian
This is the second in a three-part series about search keywords and how they
relate to your website. Today we will discuss how to measure keyword performance on your site.
Brian Chiou and Jillian Kuhn will be hosting these collaborative screencasts once every two weeks,
focusing on topics that are important to you and your website.
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