Blog
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February 2, 2012 by ChristopherIt's interesting that I still find myself having print-to-web discussions with designers today, designers who are struggling to adapt their practice to include "interactive" work—by which they mean designing websites (and maybe doing a little markup too) for the most part. But meanwhile, two other technological shifts are posing significant future challenges for those designers who are comfortably practicing on the web. They are content portability and the "internet of things." Missing them will eventually make today's interactive designers as "traditional" as yesterday's print designers...
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February 2, 2012 by MarkOne of my favorite things about working with agencies is that the events I attend for marketing purposes are also educational events that I would typically want to attend anyway. I always learn a great deal from these events. One such event is the annual New Business Summit, organized by David Baker and Blair Enns, in Nashville. The first time I attended the New Business Summit in 2005, I heard Blair Enns say that “the purpose of the agency website is to inform and inspire.”
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February 1, 2012 by ChrisWhen it comes to blogging, one of the scariest aspects can be opening up your site for user comments. It's hard to relinquish that control, but there are many benefits and a couple of ways to go about doing this to avoid an influx of spam and unwanted comments.
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January 31, 2012 by MarkIn this article, I'll review how to use create website personas using qualitative research and segmentation.
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January 31, 2012 by LindseyI recently completed a big first step in syncing our marketing efforts with Salesforce's Campaign functionality. While it has only been in place for a few days, it should give us some great insight into the influence of marketing on our sales efforts, as well as a more complete picture of our lead and contact base. more >
Christopher Butler
Mark O'Brien
Chris Creech
Lindsey Barlow
