This week I've had the privilege of attending and speaking at the HOW Interactive Design Conference. Rounding out a program that included many fascinating topics presented by a fantastic, talented group of people, I focused on what, comparatively, is the boring side of interactive design: making sense of the data.
For those of you who couldn't make it out in person, this article will compose everything I shared, just moments ago, at HOW...plus a bit more.
What You'll Learn
- How to start regularly gathering data that provides enlightening, qualitative insights
- How to meaningfully connect metrics from analytics tools
- How to gather data from real, live people
Ready? Let's get started...