Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Christopher Butler

Chief Operating Officer

Christopher Butler

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One of our core values at Newfangled is to maintain an ongoing cycle of learning and teaching, so I'm thrilled to spend much of my time sharing what I've learned about the web with my colleagues and our clients. The rest of my time is spent managing the personnel and systems that keep Newfangled producing.

I've written articles on the the current and future state of the web for Newfangled, PRINT Magazine; HOW Magazine and their blog at HOW Interactive Design; Smashing Magazine, my personal blog, and am the author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process.

I speak often on interactive design and digital marketing topics. Some of my recent talks have covered the future of web development, studying user behavior, entrepreneurshipthe future of content marketing, the web design process, responsive design, getting interactive design feedback, content strategy and production, emerging technologies in public health, writing for creative people, and something I call technosprawl.

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Blog Posts

Another thing I've been working on...

June 27, 2014 at 9:00 am
As you might know, I've been involved with planning the HOW Interactive Conferences since the first event in 2011. Back then, Mark and I were on the conference advisory board, and both spoke at the event in San Francisco. We reteamed in 2012 and created two HOW Interactive events, in San Francisco and Washington, DC. Then, last year, I rejoined the board and helped plan the event in Chicago. It's been a lot of fun, and we've learned quite a bit from the events and the feedback we've received from attendees. Which leads me to this year's conference. I feel it's a pretty big leap forward...   more

What is Important? (or, A Case Against the Grid Homepage)

June 20, 2014 at 4:00 pm
It's time we gave some serious thought about what is important, and how we communicate that. Often, the way we communicate diminishes the importance of those things that are of the greatest importance, while elevating things that are, in the grand scheme of things, pretty trivial. I wonder, is your homepage a good example of this? I know ours is...   more

Four Steps to a Better Agency Homepage

June 5, 2014 at 9:30 am
Over the years, there are few aspects of a website that I've come to think about as differently as I have the homepage. What should a homepage do? How should it look? How much information should it contain? These are questions I've answered very differently, sometimes depending on who is asking — and what kind of homepage we're talking about — and sometimes simply depending upon what I've seen work and not work. There are many things we loved to stick on home pages that never worked, just as there are many things that have worked whose time has passed. So here's my latest thinking on this...   more
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How to Tell the User's Story

February, 2014 | Do you know how to tell your users’ story? How do you know? Are you sure you’re not just making it up as you go a...   more
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