We work with marketing agencies to build conversion-focused websites for their clients.

We work with marketing agencies to build conversion-focused websites for their clients.

Christopher Butler

Chief Operating Officer

Christopher Butler

One of our core values at Newfangled is to maintain an ongoing cycle of learning and teaching, so I'm thrilled to spend much of my time sharing what I've learned about the web with my colleagues and our clients. The rest of my time is spent managing the personnel and systems that keep Newfangled producing.

I've written articles on the the current and future state of the web for Newfangled, PRINT Magazine and their blog, Imprint; HOW Magazine and their blog at HOW Interactive Design; Smashing Magazine, my personal blog, and am the author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process.

Recently, I've spoken at the UCDA Design SummitTriangle AMA's Fall Training Camp, HOW Interactive Design Conference, the Recourses New Business Summit, the UNC School of Public Health, AIGA Raleigh, and the Carolina Adobe User Group.

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Events

RISD Entrepreneur Mindshare

Newfangled's COO, Christopher Butler, will present at this year's Entrepreneur Mindshare at the Rhode Island School of Design...

October, 2013
Providence, RI
Win Without Pitching Webinar: After Content Marketing

Newfangled's COO, Christopher Butler, will join Blair Enns of Win Without Pitching to discuss the future of content marketing...

August, 2013
HOW Design Live

Newfangled will be well represented at this year's How Design Live event. Chris Butler will present a session titled "How Websites Are Built" as part of the How Design Conference, and Mark O'Brien will present "The Conversion-Focused Website" as part of the Creative Freelancer Conference. 

June, 2013
San Francisco

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Blog Posts

How Websites Should Be Built

June 17, 2013 at 8:00 am
The interactive feature in the July, 2013 issue of HOW Magazine is an article I wrote about the web development process. It's called How Websites Should Be Built... Also, cool illustrations and charts by Luke Bott...   more

Time and Experience Are Your Editors

May 22, 2013 at 9:00 am
The most important thing your homepage contains is a clear and succinct explanation of your expertise — who you are, what you do, and for whom. It's your positioning statement. If your positioning is clear, writing that explanation should be pretty simple. We're only talking about a sentence here...   more

Responsive Design at 10,000 Feet

April 23, 2013 at 10:30 am
Last month I spoke at the UCDA Design Summit — called The Empowered Designer — in Asheville, NC. I did two sessions, both on responsive design. This is the first part, in which I focused on some of the high-level, strategic considerations behind responsive. In part 2, which is coming soon, I'll get in to the nitty gritty...   more
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Newsletters

Rethinking the Case Study

June, 2013 | Over the past year, we've been carefully studying the stages of the buying cycle, getting better acquainted with our ...   more

Finding Design in the Process

May, 2013 | The last year has brought about many adjustments to our process and each one has only strengthened our conviction tha...   more

How Marketing Automation Works

April, 2013 | Successful content marketing leaves you with a problem: More contacts to sort through and not enough information to d...   more
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