Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Christopher Butler

Chief Operating Officer

Christopher Butler

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One of our core values at Newfangled is to maintain an ongoing cycle of learning and teaching, so I'm thrilled to spend much of my time sharing what I've learned about the web with my colleagues and our clients. The rest of my time is spent managing the personnel and systems that keep Newfangled producing.

I've written articles on the the current and future state of the web for Newfangled, PRINT Magazine; HOW Magazine and their blog at HOW Interactive Design; Smashing Magazine, my personal blog, and am the author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process.

I speak often on interactive design and digital marketing topics. Some of my recent talks have covered the future of web development, studying user behavior, entrepreneurshipthe future of content marketing, the web design process, responsive design, getting interactive design feedback, content strategy and production, emerging technologies in public health, writing for creative people, and something I call technosprawl.

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Blog Posts

Experiment Like an Expert

April 16, 2014 at 8:15 am
When was the last time you said “I don't know” in a meeting? Better yet, when was the last time you said it confidently, knowing that this admission was in no way in conflict with your expertise? Probably never...   more

Designer Biases and Usability Testing

March 31, 2014 at 9:00 am
We’re all biased. This process is biased. In fact, all usability testing is biased because it tries to synthesize the experience of a user — it’s amazing how difficult it is to reproduce something as trivial as using a webpage in a way that actually helps us make that experience better! So, we’re not going to avoid biases entirely. But it does help to understand some of the core biases...   more
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How to Tell the User's Story

February, 2014 | Do you know how to tell your users’ story? How do you know? Are you sure you’re not just making it up as you go a...   more
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