Even though we’ve had a positive effect on our clients’ marketing for decades, it’s only in the past five years that we’ve been able to have a predictably positive impact. We now know exactly what it takes for an agency marketing ecosystem to regularly generate opportunities.
The Agency Marketing Maturity Index is the system we use to assess how an agency is performing across the seven elements we believe are critical to their marketing success, what the next stage of growth looks like for each, and what the ultimate goal is for each.
In this white paper, we will outline the seven elements, along with the five stages of growth for each one. You should be able to honestly identify where your firm lands on each of these axes. The columns aren’t static; a firm may excel in one area while falling far behind in another. Scores for each element are usually within a 1-3 column range.
We hope you find this tool useful, practical, and properly inspirational. If you’d like us to perform an assessment for your firm, please request one.
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The website’s role in the Agency Marketing Ecosystem is to attract, inform, and engage qualified prospects. While it is no longer the most complicated part of the ecosystem, it remains the hub that connects all of the elements.
Stage 1: The Brochure
In Stage 1, the site is a brochure. It may be beautifully designed, represent the firm well, have a strong portfolio, basic positioning pages, and a contact form. It’s a fine tool to represent the firm to prospects who know enough to intentionally go to the site. If done well, it won’t have a negative impact on the firm, but it has almost no chance of developing new prospect interest or elevating interest among existing prospects.
The site sees an average of 10-20 unique visitors p