Think of the next few minutes as an inside look into the marketing strategies and results of your peer agencies. You’ve always kind of wondered what they’re up to, right? This data comes directly from the ones getting this right (as in, the ones reeling in the opportunities that lead to new business). How will you stack up? Is your firm really nailing its digital marketing strategy? By the end of this article, you’ll be able to answer that question.
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Let’s talk about data. Real, tangible, measurable data that should drive your digital marketing strategy. Marketing is difficult to measure – always has been. And even when digital marketing took off and in some ways eclipsed more traditional approaches, many marketers were still left wondering “Well, great. I have the numbers. Now what do I do with them?”
In short, you want to know if your digital marketing efforts are “working.” Actually, it’d be great to know what goals you should be shooting for in the first place.
I’m about to define just that: the metrics you should be targeting as an independent agency crafting your digital marketing plan. For twenty years, we’ve focused solely on your industry. And we know, definitively and specifically, what your digital marketing needs to look like if you are going to consistently bring in late stage opportunities.
Think of the next few minutes as an inside look into the marketing strategies and result