Melora Werlwas

Email Marketing Strategist

As an email marketing strategist with Newfangled, I don’t just create emails. I craft holistic strategies to overcome your business’s unique challenges. Working hand in hand with a talented team of content writers and coaches, we create emails that are authentic to your brand, build value every step of the way, and — most importantly — drive success as defined by your business goals. 

In addition to traditional email strategy, I segment your audiences for maximum engagement, continually optimize the strategy via A/B and multivariate testing, and help you troubleshoot technical email issues.

Whether you are building your first email list or looking to segment and clean an existing one, my strategies meet you where you are and take you where you want to go.

Prior to Newfangled, my professional highlight reel includes crafting cross-channel strategies for B2B clients, utilizing other areas of conversational marketing including SMS and Chatbots, and working with international clients in West Asia. I also have extensive experience with in-house agency marketing. I’m looking forward to applying all of these skills to help your business grow.

I hang my hat in Texas, so give me a shout if you are ever in the Dallas area! When I’m not working, you can find me rearranging my houseplants, getting lost on a trail, or reading scary short stories.