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Email Marketing

The 5 Must-Use Marketing Automation Features

an Article published on June 25, 2014

...your website. What segment of your contacts would your content speak to most directly? Identify that audience and then send them a personalized email based on that content. Don’t’just blast all your emails to your full list. That’s a...

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Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

...Planner Tool. This is interesting. So you don’t’actually have to have an active AdWords campaign running. This is a free tool through Google AdWords. Essentially you’re just going to put in a particular keyword, maybe one that you found...

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Email Marketing

Strategy Sessions: Defining deliverability, inbox placement and email engagement

an Article published on February 6, 2015

...sending to a list that is all valid email addresses, like there is another person on the end of the line, but because of your sender reputation or because of their spam filters, you don’t’make it to their inbox....

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The Two Things About Lead Generation

an Article published on July 13, 2011

...functionality for registration forms, it’s worth it. It will keep your leads clean (less duplicate or conflicting data) and make life a lot easier on the site visitor as they don’t’have to repeatedly fill out forms as they browse...

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Should I create a mobile version of my website or an app?

an Article written by Christopher Butler on May 23, 2011

...hoping to bring in prospects that desperately need and want what you have to offer but don’t’know about you yet, you won’t do that in the app store. Stick with the web, which makes that dream come true every...

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Three Tips for Simple Usability Tests

an Article written by Lauren Clarke on April 27, 2011

...was read a script…literally. But something about the words “usability testing” incites this internal panic: How do we find the time? Where do we find the participants? Don’t’we need a lot of fancy and technical equipment to do them?...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...highly recommend: The Elements of Pop-Up, by David A. Carter Currently reading: Outliers: The Story of Success, by Malcolm Gladwell Life lesson: Don’t’get in your own way. If I weren’t a designer, I’d be… An archaeologist Favorite (non-design) past...

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21st Century Skillset

an Article written by Christopher Butler on February 3, 2009

...be the case for some who don’t’read any books, magazines or newspapers, or listen to the radio or watch television, but for most people, I think the synthesis is of all different kinds of media. I’m sure that the...

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Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...believe indicate a bug. If your first reaction on witnessing a bug or seeing a bug report is “that’s impossible,” you are plainly wrong. Don’t’waste a single neuron on the train of thought that begins “but that can’t happen”...

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The Snarky Side of Technological Progress

an Article written by Christopher Butler on February 24, 2009

Louis CK on Conan O’Brien: “Now we live in an amazing world and it’s wasted on the crappiest generation of spoiled idiots that don’t’care.”...

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