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Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

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Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009

...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...

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Twitter: Changing How We Read & Write Online

an Article published on May 8, 2009

...attention spans. Having everything broken down into convenient little 140-character bites will surely change the way we consume information online. I, for one, admit that it’s much more difficult to digest a multi-page news story now that I’ve grown accustomed...

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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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Your Profile is Not Private, and other Seemingly Obvious Things...

an Article written by Christopher Butler on April 13, 2009

It seems obvious, but it apparently took a California court to rule that you can’t cry “invasion of privacy” when people circulate what you’ve posted to your MySpace page. When I see things like this, I think, why on Earth...

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Creativity and Efficiency in Web Writing

an Article published on January 19, 2010

...not easily controlled. It triggers reactions that depend on the reader’s own feelings and experiences, rather than just the facts on the page; it asks to be unpacked in ways that can send the reader’s thinking off in other directions....

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Quality Assurance For Developers

an Article written by Dave Mello on February 15, 2010

...render correctly with no blatant braking/alignment issues. If an image is going to be a banner graphic at the top of the page, make it work that way. Holding text can be made contextual by simply adding the description of...

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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010

...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...

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