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Article

What Makes Newfangled Newfangled: Our Agency Friends

an Article written by Mark O’Brien on January 27, 2014

This is part one of a three-part series on a few thoughts I’d like to share on what makes Newfangled tick: our clients, our people, and our space. I’ve learned something about myself recently: I’m an outward processor. I learn...

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Article

How We Redesigned Newfangled.com

an Article written by Christopher Butler on January 12, 2010

What a thrill–the latest version of Newfangled.com went live this morning! After six months in development, I’m so pleased with the results. The success of this redesign really comes as a result of one simple decision–to follow, for the first...

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Article

Dreamforce: The State of Digital Marketing on Planet Earth

an Article written by Mark O’Brien on November 19, 2013

...that allowed Newfangled to stay out in front of our fans, prospects, and clients for an entire year. Newfangled needs to do what your firm needs to do: be the clear expert in the room when it comes to matters...

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Article

Prospect Experience Design

The Use of Mood Boards in the Web Design Process

an Article written by Mark O’Brien on June 12, 2012

...along the way.Jumping right into home and sub page designs is too much of a leap for most clients, even though it seems like the obvious thing to do. When you jump right into page design decisions, the client often...

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Article

Prospect Experience Design

A Sense of Place

an Article written by Mark O’Brien on March 27, 2009

...means that every page is your home page. I suggest that you go through your site today, and analyze how usable each page is based on its own merits. Look at each page as if it were the only gateway...

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Article

Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Article

Let YouTube Help You with Video

an Article published on July 3, 2012

...first “frame” of the video. Super simple and flexible. Any content page — be it a blogpost, a regular menu page, a case study page, or a newsletter page — can allow one or more videos to be placed and...

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Article

Great Referral Traffic

an Article written by Christopher Butler on August 14, 2009

...newsletters, though you forgot ours 😉” and included a link to our newsletter page. Shortly after, they messaged back to let me know that they’d added the Newfangled newsletter to their list. I was surprised! Within an hour, we started...

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Article

Your Content's Qualitative Value

an Article published on July 16, 2010

...to leave the site after visiting those pages. What it’s not so good for showing is why those things are happening. Are people spending more time on a page because they’re engaged or because they’re confused? If a page has...

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Article

Prioritizing Content and the Fear of the Fold

an Article published on November 17, 2007

...up and down your web pages. This is absolutely essential when it comes to the home page. People just don’t scroll on the home page. To be fair, the article from which I pulled this quote goes on to make...

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