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Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014

...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...

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Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...is going to be much lower than the total number of members. So far, five of the twenty-five total discussions have been started by non-Newfangled participants, which is actually more than I would have expected for this early in the...

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Let's outsource!

an Article written by Mark O’Brien on May 12, 2009

I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....

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Cultural Laziness

an Article written by Christopher Butler on May 27, 2009

...edge of Sumatra). I was actually still working for Newfangled at the time, and within a day or so of moving in to our home, had a strong internet connection set up and running. Because of that, I was able...

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Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Questioning the Value of Online Content

an Article written by Christopher Butler on August 19, 2009

...the value of content has been central to the thinking behind our own marketing and content strategy at Newfangled. We’ve been prolific in our writing over the past few years, but are now at the point that calibration and value...

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Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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