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Article

The Quantified Worker

an Article written by Christopher Butler on February 10, 2009

...breakdown of my time across 14 different internal categories: 1. admin: .50 hours/0% 2. bug: 7.5 hours/1% 3. design application: 1.0 hours/0% 4. design creation: 1.0 hours/0% 5. off: 87.4 hours/16% 6. office: 109.25 hours/20% 7. prototype: 9.25 hours/2% 8....

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Article

Content Strategy

Communicating technically to the non-technical

an Article written by Dave Mello on March 6, 2009

At Newfangled, one of our most important services to our clients is helping them make sense of the web. We’ve gotten really good at it. Systems such as our grey-screen prototyping process are excellent facilitators at conveying complex technical systems...

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Article

Prospect Experience Design

Web Design 101: Matching Colors on the Web

an Article published on March 9, 2009

...in-depth explanation for those who crave more technical data. Adobe Photoshop (Newfangled’s web design tool of choice) approximates color matching through its Color Picker. There are several color libraries available through the picker, such as the Pantone Color Matching System...

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Article

Copyright Your Website

an Article written by Dave Mello on March 11, 2009

...word for word, without so much as rearranging the order or making up fake names. We were so amused and astounded, we laughed about it for a few minutes and then promptly forgot about it. At Newfangled all of our...

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Article

Introduction to Podcasting, Part 1: What is a Podcast?

an Article published on March 30, 2009

...go to find podcasts, and how do you subscribe once you’ve found them? Not only will these questions be answered, but Newfangled staff members will reveal some of their favorite podcasts. To use an anachronistic, yet oddly appropriate term…stay tuned!...

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Article

Email Marketing

Marketing Automation for e-Commerce

an Article published on July 28, 2014

...items. We can also send automated programs based on when accessories might be needed. For example, if you were to purchase a new weed eater from JThomas (a landscaping tools parts distributor, and Newfangled client), they could put you in...

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Event

AIGA Web101

an Event written by Christopher Butler on September 1, 2014

AIGA Raleigh has created a 6 month, bi-weekly course that teaches the principles of web design from conception to launch. Based, in part, on The Strategic Web Designer, a book written by Newfangled’s COO, Christopher Butler, the course will culminate...

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Event

High Five Conference

an Event published on August 23, 2014

Christopher Butler, COO of Newfangled, spoke at the American Marketing Association’s High Five Conference, participating in a moderated conversation on Rethinking Entrepreneurship....

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Article

Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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Article

Questioning the Value of Online Content

an Article written by Christopher Butler on August 19, 2009

...the value of content has been central to the thinking behind our own marketing and content strategy at Newfangled. We’ve been prolific in our writing over the past few years, but are now at the point that calibration and value...

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