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Developing A Social Media Identity

an Article published on July 13, 2012

...and blog posts. Below are examples of ways Newfangled uses social media to connect with our community. Example of questions Chris Butler asked on LinkedIn about Twitter preferences. You should check out the answers he received. They may help with your...

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Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013

...how of your organization quickly or they may move on. The solution isn’t jamming everything on your home page above the 600-pixel waterline, but using that 600 pixels of space to make your message clear. The recent redesign of Newfangled.com...

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How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...face in effectively running online advertising campaigns has led us to create the Newfangled Online Advertising Program. This is a 12-month program where a Newfangled strategist will work closely with your team to define your advertising goals, then suggest and...

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How Our Website Integrates With Salesforce

an Article published on June 2, 2011

Since I started at Newfangled four months ago, part of my job has been getting our Salesforce database into shape so that it is a useful tool for our business. One of the main goals of our Salesforce implementation is...

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Audio and Your Website

an Article published on March 22, 2012

...you are featuring several audio files on that page.  “/location/audio track title.mp3” represents the URL path of the audio file you have uploaded through your CMS.  If you are using Newfangled’s CMS, upload the audio file in the Attachments tab....

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Article

Four Barriers to Online Advertising for Agencies

an Article published on December 16, 2016

...them for your future. Your services require a high-touch sales process to sell successfully. While Newfangled does not endorse solely relying on PPC to drive traffic to your site, online advertising does help give you an advantage in a multi-stage...

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Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...There are a number of paid plugins that ensure such assets are as small as possible, both retroactively and for future uploads. Our Newfangled site uses Shortpixel. Other popular options include Smush, EWWWW, and Imagify. Experiment with your settings when...

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