Search Newfangled

Event

REBRAND 2011 Jury

an Event published on July 12, 2010

Chris Butler has been named one of the judges for the 2011 REBRAND 100 awards. The REBRAND 100 Global Awards is the only highly respected and coveted global awards of its kind. Businesses, brand strategists, and various organizations have come...

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Webinar

Web Strategy for Designers

hosted by Mark O’Brien on July 14, 2010

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This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We’ll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking....

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Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Article

A Presentation on the Mobile Web

an Article written by Christopher Butler on March 24, 2011

...like search engine optimization as this esoteric knowledge that they cannot access without help. But most of the time, I want to remind them that they actually have more knowledge of SEO than they think. After all, they’re usually very...

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Article

Never Mind The Bollocks, Heres The Website!

an Article published on October 8, 2008

...– to lead them – and were here to help you do it. Lets review their information architecture, lets develop a content strategy and get a vibrant, and realistic SEO campaign in place. Read Chris Butlers blog. Read every newsletter...

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Article

HOW Interactive Design Conference Slides

an Article written by Mark O’Brien on November 2, 2011

I gave a talk today at the HOW Interactive Design Conference in San Francisco on “How Content Strategy and SEO Combine to Create Effective Websites.” Here is a pdf of the slides for all who are interested. ...

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Article

Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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Webinar

The Modern Marketing Website

hosted by Mark O’Brien on January 1, 1970

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From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today....

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Article

Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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