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Content and the Buying Cycle

an Article written by Christopher Butler on November 30, 2012

...For a firm like mine, a researcher’s questions could be about a wide variety of topics — design, development, usability, SEO, content marketing, measurement, marketing automation, etc. — and, naturally, you’ll see all of them covered right here on our...

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Is it time to start a blog?

an Article written by Christopher Butler on September 30, 2008

...to direct monetization and the idea of building community. I mentioned above that the two compelling reasons to blog for a professional services firm are expertise and SEO. Naturally, it would stand to reason, then, that expecting to make money...

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The Benefits of Creating Website-specific Personas

an Article written by Mark O’Brien on January 26, 2012

While most of a website’s ability to attract attention results from SEO, it is also important to focus on who it is we are trying to attract. Persona development ensures that we focus our SEO, content strategy, and lead generation...

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Trent Dyrsmid of BrightIdeas.co Interviews Mark O'Brien

an Article written by Mark O’Brien on March 15, 2013

I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent’s a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website....

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Week 744

an Article written by Christopher Butler on February 28, 2010

...topics instead… I searched Google images for “744.” These are some of the images I found. Work in Development: We’ve got a strong pipeline right now with some interesting potential projects in it. Mark and I also spent some time...

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A Quick Point about Video

an Article published on December 5, 2008

...popularity quality video will be what really stands out. The majority of video online is already poor in quality (home video (ish) stuff. Both Mark and I responded that it was not our intention to always prefer lo-fi video to...

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Its All About Skimming

an Article published on February 7, 2008

Mark and I recently had a chat (of which you can read a transcript on his blog) about how anyone could possibly keep up with the amount of information delivered via RSS to our computers every day. Every day you...

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Blogging Customer Service Experiences

an Article written by Christopher Butler on April 10, 2009

...a dozen times in hopes that someone would answer. At some point, a man did answer. His name was Mark and he was a conductor on the train. He promised that he would get the phone back to New York...

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Conversions: The Only Meaningful Form of Measurement

an Article written by Mark O’Brien on July 10, 2012

...strength of your site, its pages, and the value of the marketing tools you use to drive prospects to the site will quickly lead you to make bad decisions and will make you susceptible to the innumerable SEO/SEM snake oil...

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Content Strategy

Rethinking the Case Study

an Article written by Christopher Butler on June 12, 2013

...top of the page. Big, shiny images of that pretty stuff you made for them. Lovefest text about how cool you think your client is. Testimonial from them about how awesome you are. Followed, of course, by a halfhearted writeup...

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