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Article

This is Exactly how to Turn Prospects Into Clients

an Article written by Mark O'Brien on September 3, 2019

...seen content upgrades challenge that recently. The problem with gated content is that it’s gated. But really. Because it’s gated, Google can’t index it, so there’s virtually no SEO value of this page. This is a particular problem when it...

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Content Strategy

How to Write a Blog Article

an Article published on May 28, 2019

...deliver on the promise you presented in your title. The editorial title, which should inherit the H1 tag of the web page, should first and foremost speak to the problem the blog addresses as the reader understands it. If you...

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Article

Conversions: The Only Meaningful Form of Measurement

an Article written by Mark O’Brien on July 10, 2012

...strength of your site, its pages, and the value of the marketing tools you use to drive prospects to the site will quickly lead you to make bad decisions and will make you susceptible to the innumerable SEO/SEM snake oil...

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Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your head and arranging themselves in the perfect order on the page, they tumble and land in an awkward, sputtering mess you’ll be finessing for the next half hour. It’s the worst. Look, it’s time to take back control...

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Article

Getting Started with Account Based Marketing

an Article published on November 8, 2019

...your disposal. What is Account-Based Marketing? To back up a couple of steps, let’s first get on the same page regarding the definition of Account-Based Marketing. Matt Heinz, President of Heinz Marketing, gave this definition: “In its purest form, account-based...

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Article

The Modern Marketing Website

an Article written by Mark O’Brien on June 14, 2012

...should explain what I mean by it. Your specialization is defined by your focused expertise, which is defined by your positioning statement, which should be prominently placed on your home page. If your positioning statement says that your agency is...

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Paid Media

To Maximize Your Paid Media Spend, Focus on High-Intent Keywords

an Article published on March 24, 2021

...can find other high-intent keywords by testing a related search query on Google, and reviewing the results of the search as well as the “Searches related to…” at the bottom of the search engine results page (SERP). High-intent keywords generally...

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Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

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Article

Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Article

Email Marketing

How Outbound Marketing Enhances Your Inbound Efforts

an Article published on February 15, 2016

...today for digital marketing, there has been a slower, more deliberate shift in how we market ourselves online.Google was founded in 1998, and by the mid-2000s, SEO was becoming a part of the Internet lexicon. Companies like Newfangled were talking...

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