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Unfinished

an Article written by Christopher Butler on March 12, 2010

...page and see the most current event. This “Diary for the South Seas” was kept in 1839. Similarly, the blog format tends to place the most recent entry at the top, with previous entries cascading in reverse chronological order. This...

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Prospect Experience Design

Two Challenges to "Traditional" Interactive Designers

an Article written by Christopher Butler on February 2, 2012

...the best — are very well designed. They speak the designer’s language by paying attention to details that usually only those who have worked with typography would consciously recognize. The rest of us just see the page and know that it looks...

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Prospect Experience Design

Award Winning

an Article published on April 27, 2010

I recently received a direct-mail announcement for a website competition. The multi-panel fold out highlighted seven benefits of winning one of the coveted awards: a handsome plaque, a spot on the winners page of the organization’s website, mention in a...

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Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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