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Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

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Event

Recourses 10th Annual New Business Summit

an Event published on January 23, 2013

The Recourses New Business Summit is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark O’Brien gave a presentation on “ Building the Right...

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Email Marketing

Sample Automated Marketing Programs - part 4

an Article published on November 12, 2013

...update their subscription status field and mark them as unsubscribed. Most likely, people who enter this program will end up being removed from your list.  But there will be cases where leads re-engage, so it is a worthwhile campaign as...

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Email Marketing

Sample Automated Marketing Programs - part 1

an Article published on October 28, 2013

...a client checkbox – that you could mark whenever a contact becomes a client.  Regardless, having good clean data in your list is going to be the most important part of an automated program like this. Step 2: Use the...

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Resource of the Month: 960 Grid System

an Article published on December 18, 2008

A year ago I told you about a webinar on grid systems presented by Mark Boulton and Khoi Vinh. It explained the practicality of grids in web design and how they can tame content-rich sites. You can download the presentation slides...

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Recourses 7th Annual New Business Summit

an Event published on January 15, 2010

This is a combined event, hosted by David C. Baker and Blair Enns, that is designed to help agency principals focus their new business acquisition efforts. Mark will be speaking at the event about how agencies can use their website...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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Finding Your Engagement Style: Listening

an Article written by Christopher Butler on March 2, 2011

...get-go by the presence of an empty page rather than a living, thinking partner. Like talkers, listeners might do well to start with what comes naturally—create an opportunity to have a conversation, and record it, either with video or audio....

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Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

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