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Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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Content Strategy

Ten Questions to Ask Before You Start a New Web Project

an Article written by Christopher Butler on December 31, 2009

...that it is worth the investment that will be required to realize it online. If it holds up to the scrutiny of the following questions, you may be ready to get started.   What is your budget? At Newfangled, we...

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CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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Event

HOW Interactive 2011

an Event written by Christopher Butler on November 2, 2011

The first annual HOW Interactive Design Conference opened in San Francisco in November. Chris Butler, COO of Newfangled, presented a session on interactive measurement, called “Making Sense of the Data.” A full writeup of the talk is published here....

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AIGA Raleigh Homegrown Series

an Event written by Christopher Butler on April 10, 2012

Chris Butler, COO of Newfangled, gives a crash course on writing for designers. He covers why writing is important, strategies for finding your natural engagement style, how to keep new ideas coming, and best practices for formatting content. A full...

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Article

On Ethical Technology

an Article written by Christopher Butler on December 7, 2011

This isn’t exactly Newfangled material, but in case anyone here is interested, I’ve been blogging about ethics and technology over here for the last several days. I’ll probably finish out the week, assuming I don’t somehow find more to rant...

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Event

Carolina Adobe User Group

an Event written by Christopher Butler on May 10, 2012

Chris Butler, COO of Newfangled, presented at an event sponsored by the Carolina Adobe User Group at the University of North Carolina on technosprawl. A full writeup of the talk is published here....

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Triangle AMA Fall Training Camp

an Event published on October 18, 2012

Chris Butler, COO of Newfangled, spoke at the Triangle AMA’s Fall Training Camp on the four stages of content marketing. A full writeup of the talk is published here....

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How Interactive 2012

an Event published on October 30, 2012

The 2012 HOW Interactive Design Conference was in two cities — Washington, D.C. in September, and San Francisco in October. Chris Butler, COO of Newfangled, presented a session on getting website feedback at both events titled “How Robots and People...

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UCDA Design Summit

an Event published on March 21, 2013

The 2013 UCDA Design Summit armed attendees with tools, tips and inspiration to take back to their campus and be positioned to make effective change at their institutions. Newfangled COO, Chris Butler, presented a session titled “Responsive Design at 10,000...

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