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Article

I know we cant. But I wish we could.

an Article published on September 2, 2008

Chris Coyier at CSS-tricks.com has built a j-query plugin to block Internet Explorer 6 with a nice little error message rather than doing nothing but dropping support and letting IE 6 screw up your page....

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Article

Prospect Experience Design

Planning for a Rebuild

an Article written by Christopher Butler on January 7, 2013

...using your site, as well as properly transition the right visitors into customers, you are missing out. And just so we’re clear, “understanding” and “transitioning” aren’t just hand-wave-ese for standard session data analytics — like visits, page views, conversions, and...

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Article

A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...

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Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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Article

On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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Service

Website Prospect Experience

a Service published on April 28, 2016

...training on PX best practices. We’ll provide you with an analysis of your website’s weaknesses and a detailed, step-by-step recommendation for what your website needs to more effectively create opportunity. These recommendations include page-specific information architecture imperatives, guidelines for content...

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Article

Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...gone deeper into the site and given much more of their time. That’s profound. And that’s just one page of thousands. All of them working for us, 24-hours a day for years. I’ve heard Lauren Siler, our Director of Marketing,...

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Article

A Value-Based Content Strategy

an Article written by Christopher Butler on July 14, 2009

...a post from a woman I follow on Tumblr named Nina, a smart, 20-year-old product design student at Stanford. I don’t know Nina personally, nor can I even remember how I ended up finding her Tumblr page, but if all...

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Article

Building a WordPress Site

an Article published on July 20, 2009

...free to use it for anything from your cat’s home page to a Fortune 5 web site without paying anyone a license fee. About WordPress.orgOn this site you can download and install a software script called WordPress. To do this...

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